MEJO 379 Final Exam ACTUAL UPDATED QUESTIONS AND CORRECT ANSWERS
What is a variable? any characteristic whose value may change from one subject to another in the
population ex) party affiliation
What is an attribute? a variable has more than one attribute, representing the different
possible values it can take. ex) republican, democratic, independent
What is an independent variable? (IV) The variable you manipulate within an experiment. (the cause) ex) types of ads,
eomtional v non-emotional
What is an dependent variable? (DV) The variable being measured to see if it's been changed by the independent
variable. (effect) ex) purchase made in the past three months
What is a hypothesis a statement addressing the relationship you
expect to happen between the variables.
• Hypotheses usually contain two variables.
• Hypotheses should be testable and falsifiable.
ex) Students who play Fortnite will be more likely to order pizza.
, What is validity? Are you studying what you think
you're studying? Are you measuring what
you think you're measuring?
What is reliability? reliability occurs when a study is repeated and arrives at the same results as the
original study. If replicating the original study leads to different results, your study
results are not reliable.
Example question: You are a researcher studying This may not be a valid way to measure acculturation, as their are other factors
Mexican-American youth in a US-Mexico border town. that could influence speaking spanish at home, such as pressure from family.
You
want to study the extent to which youth have acquired
American culture (acculturation). • A colleague suggests
you measure the extent to which they speak Spanish at
home - more Spanish, less acculturated.
Question: To what extent do you think this is a valid way
to
measure acculturation?
Primary Research the collection of data that does not already exist (a new research).
Secondary Research the summary, collection and/or synthesis of existing data. Secondary research is
typically
conducted prior to primary research. ex) journal publications, news magazines
Research Ethics Concepts: Informed Consent Participants are provided with enough
information to make an informed decision (i.e., informed consent).
• Voluntary participation
• No harm to participants
ex) consider the physical or psychological harms/risks
Research Ethics Concepts: Protection of Privacy • Anonymous: you cannot identify a given
response with a subject.
• Confidential: others cannot access the data
• Respondents are not deceived (or if they are, that they are debriefed at the end).
- always guarantee confidentiality, but not always anonymous
Qualitative research method: data collection: research through one's subjective mind
ex) interviews, focus groups
data analysis: meaning
What is a variable? any characteristic whose value may change from one subject to another in the
population ex) party affiliation
What is an attribute? a variable has more than one attribute, representing the different
possible values it can take. ex) republican, democratic, independent
What is an independent variable? (IV) The variable you manipulate within an experiment. (the cause) ex) types of ads,
eomtional v non-emotional
What is an dependent variable? (DV) The variable being measured to see if it's been changed by the independent
variable. (effect) ex) purchase made in the past three months
What is a hypothesis a statement addressing the relationship you
expect to happen between the variables.
• Hypotheses usually contain two variables.
• Hypotheses should be testable and falsifiable.
ex) Students who play Fortnite will be more likely to order pizza.
, What is validity? Are you studying what you think
you're studying? Are you measuring what
you think you're measuring?
What is reliability? reliability occurs when a study is repeated and arrives at the same results as the
original study. If replicating the original study leads to different results, your study
results are not reliable.
Example question: You are a researcher studying This may not be a valid way to measure acculturation, as their are other factors
Mexican-American youth in a US-Mexico border town. that could influence speaking spanish at home, such as pressure from family.
You
want to study the extent to which youth have acquired
American culture (acculturation). • A colleague suggests
you measure the extent to which they speak Spanish at
home - more Spanish, less acculturated.
Question: To what extent do you think this is a valid way
to
measure acculturation?
Primary Research the collection of data that does not already exist (a new research).
Secondary Research the summary, collection and/or synthesis of existing data. Secondary research is
typically
conducted prior to primary research. ex) journal publications, news magazines
Research Ethics Concepts: Informed Consent Participants are provided with enough
information to make an informed decision (i.e., informed consent).
• Voluntary participation
• No harm to participants
ex) consider the physical or psychological harms/risks
Research Ethics Concepts: Protection of Privacy • Anonymous: you cannot identify a given
response with a subject.
• Confidential: others cannot access the data
• Respondents are not deceived (or if they are, that they are debriefed at the end).
- always guarantee confidentiality, but not always anonymous
Qualitative research method: data collection: research through one's subjective mind
ex) interviews, focus groups
data analysis: meaning
