MEJO 469 Final Review ACTUAL UPDATED QUESTIONS AND CORRECT ANSWERS

MEJO 469 Final Review ACTUAL UPDATED QUESTIONS AND CORRECT
ANSWERS

Difference between marketing and communications marketing: strategy
communications: message


What is at the heart of marketing customers


what can you market in healthcare products, services, behaviors, yourself




How can you learn what matters to your customers market research


Purpose of market research To identify and understand customer needs
To identify gaps in the market
To reduce risk


Difference between primary and secondary Primary: research you conduct yourself
Secondary: research that's already been conducted


What is a customer segment a group of customers with common needs, behaviors, or other attributes - tailor
message to fit specific customer group