Digital Marketing - Stukent Certification Final
Exam Newest Exam Preparation Wit h
Complete Questions And Correct Answers
With Rationales | Already Graded
A+||Brand New Version!!
. Which of the following is NOT correct?
a. The more webpages that cite a webpage, the more popular the
search engines consider that page to be
b. If a page has a number of backlinks from pages with a similar topic,
these backlinks are seen as expert endorsements
c. Since anchor text is used for many backlinks, anchor text has
increased in importance over time
d. Search engines want to see evidence that a page's backlinks are
the result of various webmasters independently endorsing the page
If a page has a number of backlinks from pages with a similar topic,
these backlinks are seen as expert endorsements
27. For a retail website, the revenue per session KPI
a. Determines whether new traffic driven through additional
advertising is profitable
b. Focuses on enticing shoppers to purchase higher-priced items
during each sales transaction
c. Looks to increase the number of new sessions
d. Identifies the percentage of completed transactions
Looks to increase the number of new sessions
,True or False: People are more likely to respond to positively
valenced messages on sunny days and negatively valenced messages
on rainy days.
true
Which of the following is a type of owned media?
a. Display advertising
b. Direct traffic
c. Social media advertising
d. Email marketing
Social media advertising
True or False: A lead-generation website should NOT feature its phone
number prominently above the fold.
false
, More detailed and context-specific ad targeting is becoming easier
to achieve through
a. Look-alike audiences
b. Artificial intelligence
c. Mobile optimization
d. All of the above
all of the above
If an email recipient wishes to unsubscribe from a company's emails,
the company
a. Should continue sending emails and allow the recipient to mark the
emails as junk
b. Should make sure the recipient can easily unsubscribe
c. May help customers stay on the list for a more expanded set of
emails
d. None of the above
b. Should make sure the recipient can easily unsubscribe
With what algorithm update did Google begin assessing the quality of
a webpage with consideration to characteristics focus groups
identified as making a webpage appealing?
a. Panda
b. Penguin
c. Pigeon
d. Hummingbird
Penguin
Exam Newest Exam Preparation Wit h
Complete Questions And Correct Answers
With Rationales | Already Graded
A+||Brand New Version!!
. Which of the following is NOT correct?
a. The more webpages that cite a webpage, the more popular the
search engines consider that page to be
b. If a page has a number of backlinks from pages with a similar topic,
these backlinks are seen as expert endorsements
c. Since anchor text is used for many backlinks, anchor text has
increased in importance over time
d. Search engines want to see evidence that a page's backlinks are
the result of various webmasters independently endorsing the page
If a page has a number of backlinks from pages with a similar topic,
these backlinks are seen as expert endorsements
27. For a retail website, the revenue per session KPI
a. Determines whether new traffic driven through additional
advertising is profitable
b. Focuses on enticing shoppers to purchase higher-priced items
during each sales transaction
c. Looks to increase the number of new sessions
d. Identifies the percentage of completed transactions
Looks to increase the number of new sessions
,True or False: People are more likely to respond to positively
valenced messages on sunny days and negatively valenced messages
on rainy days.
true
Which of the following is a type of owned media?
a. Display advertising
b. Direct traffic
c. Social media advertising
d. Email marketing
Social media advertising
True or False: A lead-generation website should NOT feature its phone
number prominently above the fold.
false
, More detailed and context-specific ad targeting is becoming easier
to achieve through
a. Look-alike audiences
b. Artificial intelligence
c. Mobile optimization
d. All of the above
all of the above
If an email recipient wishes to unsubscribe from a company's emails,
the company
a. Should continue sending emails and allow the recipient to mark the
emails as junk
b. Should make sure the recipient can easily unsubscribe
c. May help customers stay on the list for a more expanded set of
emails
d. None of the above
b. Should make sure the recipient can easily unsubscribe
With what algorithm update did Google begin assessing the quality of
a webpage with consideration to characteristics focus groups
identified as making a webpage appealing?
a. Panda
b. Penguin
c. Pigeon
d. Hummingbird
Penguin
