Digital Marketing Institute Exam Prep WITH CORRECT
ACTUAL QUESTIONS AND CORRECTLY WELL DEFINED
ANSWERS LATEST ALREADY GRADED A+
what is digital marketing
the use of new media or digital technology to achieve marketing and
business goals
characteristics most closely associated with inbound marketing
- pull strategy
- attracts leads by providing helpful content
- closely aligned with digital marketing
characteristics most closely associated with outbound marketing
- push strategy
- uses volume and repetition to spread word of existence
- associated with traditional and digital marketing
,examples of owned media
- blog
- social media account
- website
examples of paid media
- display ads
- social media ads
- retargeting
examples of earned media
- mentions
- word of mouth promotion
- reviews
what is outbound marketing?
a brand advertiser pushing out a message to a specified target
audience with the objective to drive awareness of a product or
service
features of SEO
- traffic is free
- results take time
features of ppc
- traffic is paid
- results can be in minutes
,match components of seo with correct activity:
1. technical
2. off-page
3. on-page
non-content related onsite
activities content and
keyword targeting
gaining external links
1. technical - non-content related onsite activities
2. off-page - gaining external links
3. on-page - content and keyword targeting
indexing is the process of adding web pages to a search engine's
database. what are common reasons for pages not being placed
into the index?
low value content and duplicate content
match each step that a search engine follows to an activity that
happens during it
1. ranking
2. crawling
3. indexing
registering a page in a search engine's database
sorting the position of search results based on search
parameters discovering a website's themes and topics
1. ranking - sorting the position of search results based on search
parameters
2. crawling - discovering a website's themes and topics
3. indexing - registering a page in a search engine's database
, match the examples to the correct keyword type:
transactional -
navigational -
informational -
how is coca cola made
buy coca cola merch online
cocacola.com
transactional - buy coca cola
merch online navigational -
cocacola.com
informational - how is coca cola made
why is it important to set seo objectives?
- they encourage buy in from stake holders
- they help to formulate seo strategy
- they ensure objectives are met
types of objectives for transactional businesses and non-transactional
transactional: ecommerce & lead
generation non-transactional:
brand awareness & traffic
you run an online fitness and nutrition blog. Your primary SEO
objective is brand awareness. which SMART objective will be most
relevant based on your overall business goal?
get referenced in three of the top five industry news websites in the
next six months
what is keyword research
keyword research is the process of discovering the keywords
used by potential customers to find your products and picking the
most relevant keywords that are within your reach and that have a
ACTUAL QUESTIONS AND CORRECTLY WELL DEFINED
ANSWERS LATEST ALREADY GRADED A+
what is digital marketing
the use of new media or digital technology to achieve marketing and
business goals
characteristics most closely associated with inbound marketing
- pull strategy
- attracts leads by providing helpful content
- closely aligned with digital marketing
characteristics most closely associated with outbound marketing
- push strategy
- uses volume and repetition to spread word of existence
- associated with traditional and digital marketing
,examples of owned media
- blog
- social media account
- website
examples of paid media
- display ads
- social media ads
- retargeting
examples of earned media
- mentions
- word of mouth promotion
- reviews
what is outbound marketing?
a brand advertiser pushing out a message to a specified target
audience with the objective to drive awareness of a product or
service
features of SEO
- traffic is free
- results take time
features of ppc
- traffic is paid
- results can be in minutes
,match components of seo with correct activity:
1. technical
2. off-page
3. on-page
non-content related onsite
activities content and
keyword targeting
gaining external links
1. technical - non-content related onsite activities
2. off-page - gaining external links
3. on-page - content and keyword targeting
indexing is the process of adding web pages to a search engine's
database. what are common reasons for pages not being placed
into the index?
low value content and duplicate content
match each step that a search engine follows to an activity that
happens during it
1. ranking
2. crawling
3. indexing
registering a page in a search engine's database
sorting the position of search results based on search
parameters discovering a website's themes and topics
1. ranking - sorting the position of search results based on search
parameters
2. crawling - discovering a website's themes and topics
3. indexing - registering a page in a search engine's database
, match the examples to the correct keyword type:
transactional -
navigational -
informational -
how is coca cola made
buy coca cola merch online
cocacola.com
transactional - buy coca cola
merch online navigational -
cocacola.com
informational - how is coca cola made
why is it important to set seo objectives?
- they encourage buy in from stake holders
- they help to formulate seo strategy
- they ensure objectives are met
types of objectives for transactional businesses and non-transactional
transactional: ecommerce & lead
generation non-transactional:
brand awareness & traffic
you run an online fitness and nutrition blog. Your primary SEO
objective is brand awareness. which SMART objective will be most
relevant based on your overall business goal?
get referenced in three of the top five industry news websites in the
next six months
what is keyword research
keyword research is the process of discovering the keywords
used by potential customers to find your products and picking the
most relevant keywords that are within your reach and that have a
