psychological risk
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does it fit with what I think of myself? The extent to which an offering is
perceived to have the potential to harm one's sense of self and create
negative emotions
miscomprehension
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occurs when consumers inaccurately receive the meaning contained in a
message
, hedonic needs
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subjective, experimental, needs that relates to sensory pleasure
echoic memory
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: very brief memory for things we HEAR
acquisition
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: process by which a consumer comes to own an offering
usage
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the process by which a consumer uses an offering
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does it fit with what I think of myself? The extent to which an offering is
perceived to have the potential to harm one's sense of self and create
negative emotions
miscomprehension
Give this one a try later!
occurs when consumers inaccurately receive the meaning contained in a
message
, hedonic needs
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subjective, experimental, needs that relates to sensory pleasure
echoic memory
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: very brief memory for things we HEAR
acquisition
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: process by which a consumer comes to own an offering
usage
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the process by which a consumer uses an offering
