Differential threshold just noticeable different
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The intensity difference needed between two stimuli before they are
perceived to be different
Ex: speaking versus yelling
psychographics
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what makes you different - how consumers view your product, what
consumers think, not just who they are
, how do we describe consumers?
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demographics, phsycographics
advertisers leverage what 3 things to involve and engage target customers?
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motivation, ability, and opurtunity
opportunity determined by...
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time, distractions, amount og information, complexity of information,
repetition of information
opportunity
Give this one a try later!
Give this one a try later!
The intensity difference needed between two stimuli before they are
perceived to be different
Ex: speaking versus yelling
psychographics
Give this one a try later!
what makes you different - how consumers view your product, what
consumers think, not just who they are
, how do we describe consumers?
Give this one a try later!
demographics, phsycographics
advertisers leverage what 3 things to involve and engage target customers?
Give this one a try later!
motivation, ability, and opurtunity
opportunity determined by...
Give this one a try later!
time, distractions, amount og information, complexity of information,
repetition of information
opportunity
Give this one a try later!
