BUAD 332 Exam 2
1. New product thoughts come from ____.
A. Internal assets, the use of agency R&D
b. Outside assets, paying attention to distributors and suppliers
c. External sources, looking and listening to clients
d. Both A and C
e. All of the above are supply of recent product ideas - ANS-e. All of the above are supply of
recent product ideas.
Three. A product's ____ is the vicinity the product occupies in consumers' minds relative to
competing merchandise.
A. Existence-cycle stage
b. Area
c. Positioning
d. Distribution - ANS-c. Positioning
4. Coors has labels on their beer bottles that turn blue when the beer is at the surest ingesting
temperature. This is an instance of ____.
A. Co-branding
b. Multi-branding
c. Line extension
d. Emblem extension
e. None of the above - ANS-e. Not one of the above
5. If a patron buys a passenger van for using his/her kids to and from school, the passenger van
is a(n) ____. If the same purchaser buys the passenger van to function an airport go back and
forth service, the passenger van is a(n) ____.
A. Sought precise; client product
b. Unsought desirable; commercial product
c. Business product; customer product
d. Client product; commercial product - ANS-d. Patron product; commercial product
6. All of the following are accurate descriptions of conditions necessary for market-skimming
pricing method to paintings, besides which one?
A. Production and distribution costs should fall as income quantity will increase.
B. Competitors should now not be capable of input the marketplace without difficulty and
undercut the excessive charge.
C. The product's exceptional and image should support its better rate.
, D. Enough shoppers must want the product at that excessive rate. - ANS-a. Production and
distribution fees have to fall as income extent increases.
7. During which level of the consumer purchase choice method is a purchaser most probably to
experience cognitive dissonance?
A. Purchase Decision
b. Adoption
c. Post-purchase Behavior
d. Need Recognition - ANS-c. Post-buy Behavior
eight. As changed into mentioned in elegance, an instance of an industry that generally
practices a "product exceptional leadership" strategy in relation to setting charges is:
a. The banking industry
b. The airline industry
c. The laptop enterprise
d. The pharmaceutical enterprise - ANS-d. The pharmaceutical enterprise
nine. Dr. Moon gave an instance in magnificence of V-8 soup. This instance changed into to
demonstrate:
a. Line extensions
b. Certified brands
c. Personal brands
d. Emblem extensions - ANS-d. Logo extensions
10. ____ divides the marketplace into agencies based on variable consisting of age, gender,
family size, family life cycle, earnings, occupation, training, religion, race, era, and nationality.
A. Psychographic segmentation
b. Demographic segmentation
c. Geographic segmentation
d. Behavioral segmentation - ANS-b. Demographic segmentation
11. Dr. Moon emphatically stated in elegance that THE maximum strategically critical set of
choices that a marketer has to make are:
a. Product fine selections - the selection about what degree of of first-class ought to be
engineered into our products to first-rate satisfy our clients.
B. Market research choice - the selection about how many sources ought to be invested in
techniques for studying approximately our customers.
C. Portfolio choices - the choice approximately which SBU's must acquire additional investment
and which need to be phased out.
D. Segmentation, focused on, and positioning choices - the choice of who a agency's customers
need to be and what those clients have to think about after they consider the employer's
products or brands.
E. While all of these are essential, Dr. Moon failed to say that one in every of them become
greater strategically important for entrepreneurs than the others. - ANS-d. Segmentation,
1. New product thoughts come from ____.
A. Internal assets, the use of agency R&D
b. Outside assets, paying attention to distributors and suppliers
c. External sources, looking and listening to clients
d. Both A and C
e. All of the above are supply of recent product ideas - ANS-e. All of the above are supply of
recent product ideas.
Three. A product's ____ is the vicinity the product occupies in consumers' minds relative to
competing merchandise.
A. Existence-cycle stage
b. Area
c. Positioning
d. Distribution - ANS-c. Positioning
4. Coors has labels on their beer bottles that turn blue when the beer is at the surest ingesting
temperature. This is an instance of ____.
A. Co-branding
b. Multi-branding
c. Line extension
d. Emblem extension
e. None of the above - ANS-e. Not one of the above
5. If a patron buys a passenger van for using his/her kids to and from school, the passenger van
is a(n) ____. If the same purchaser buys the passenger van to function an airport go back and
forth service, the passenger van is a(n) ____.
A. Sought precise; client product
b. Unsought desirable; commercial product
c. Business product; customer product
d. Client product; commercial product - ANS-d. Patron product; commercial product
6. All of the following are accurate descriptions of conditions necessary for market-skimming
pricing method to paintings, besides which one?
A. Production and distribution costs should fall as income quantity will increase.
B. Competitors should now not be capable of input the marketplace without difficulty and
undercut the excessive charge.
C. The product's exceptional and image should support its better rate.
, D. Enough shoppers must want the product at that excessive rate. - ANS-a. Production and
distribution fees have to fall as income extent increases.
7. During which level of the consumer purchase choice method is a purchaser most probably to
experience cognitive dissonance?
A. Purchase Decision
b. Adoption
c. Post-purchase Behavior
d. Need Recognition - ANS-c. Post-buy Behavior
eight. As changed into mentioned in elegance, an instance of an industry that generally
practices a "product exceptional leadership" strategy in relation to setting charges is:
a. The banking industry
b. The airline industry
c. The laptop enterprise
d. The pharmaceutical enterprise - ANS-d. The pharmaceutical enterprise
nine. Dr. Moon gave an instance in magnificence of V-8 soup. This instance changed into to
demonstrate:
a. Line extensions
b. Certified brands
c. Personal brands
d. Emblem extensions - ANS-d. Logo extensions
10. ____ divides the marketplace into agencies based on variable consisting of age, gender,
family size, family life cycle, earnings, occupation, training, religion, race, era, and nationality.
A. Psychographic segmentation
b. Demographic segmentation
c. Geographic segmentation
d. Behavioral segmentation - ANS-b. Demographic segmentation
11. Dr. Moon emphatically stated in elegance that THE maximum strategically critical set of
choices that a marketer has to make are:
a. Product fine selections - the selection about what degree of of first-class ought to be
engineered into our products to first-rate satisfy our clients.
B. Market research choice - the selection about how many sources ought to be invested in
techniques for studying approximately our customers.
C. Portfolio choices - the choice approximately which SBU's must acquire additional investment
and which need to be phased out.
D. Segmentation, focused on, and positioning choices - the choice of who a agency's customers
need to be and what those clients have to think about after they consider the employer's
products or brands.
E. While all of these are essential, Dr. Moon failed to say that one in every of them become
greater strategically important for entrepreneurs than the others. - ANS-d. Segmentation,
