WhatDFdoesDFtheDFSarbanes-
OxleyDFActDFofDF2002DFandDFSECDFandDFNYSEDFrulesDFdo?DF-DFcorrectDFanswer✔
✔ 1.DF"SeparateDFtheDFSiameseDFtwins"DFcompanyDFandDFauditingDFfirm
2.DFPublicDFcompanyDFaccountingDFoversightDFboard
3.DFFinancialDFreportsDFmustDFbeDFsignedDFbyDFCEO
4.DFCompanyDFloansDFtoDFdirectorsDFandDFofficersDFprohibited
5.DF11DFtypesDFofDFfinancialDFcrimesDFnowDFcarryDFstatutoryDFmaximumDFsentences
WhatDFareDFtheDFbasicDF10DFstepsDFinDFtheDFevaluationDFprocess?DF-DFcorrectDFanswer
✔ ✔
1.DFEstablishDFagreementDFonDFtheDFusesDFandDFpurposesDFofDFtheDFevaluation.
2.DFSecureDForganizationDFcommitmentDFtoDFevaluation.
3.DFDevelopDFconsensusDFonDFusingDFevaluationDFresearchDFwithinDFtheDFdepartment.
4.DFWriteDFprogramDFobjectivesDFinDFobservableDFandDFmeasurableDFforms.
5.DFSelectDFtheDFmostDFappropriateDFcriteria.
6.DFDetermineDFtheDFbestDFwayDFtoDFgatherDFevidence.
7.DFKeepDFcompleteDFprogramDFrecords.
8.DFUseDFevaluationDFfindingsDFtoDFmanageDFtheDFprogram.
9.DFReportDFevaluationDFresultsDFtoDFmanagement.
10.DFAddDFtoDFprofessionalDFknowledge.
,WhatDFareDFtheDFstagesDFandDFlevelsDFforDFevaluatingDFpublicDFrelationsDFprograms?DF
-DFcorrectDFanswer✔ ✔ 1.DFPreparation
2.DFImplementation
3.DFImpact
SeeDFFigureDF14.2DFonDFpageDF368
WhatDFisDFtheDFFleschDFFormula?
Dr.DFRudolphDFFlesch'sDFReadabilityDFScore?DF-DFcorrectDFanswer✔ ✔
1.DFCountDFtheDFsentences,DFwordsDFandDFsyllables.
2.DFComputeDFtheDFaverageDFsentenceDFlength.
3.DFComputeDFtheDFaverageDFwordDFlength.
4.DFUseDFtheseDFaveragesDFinDFtheDFReadabilityDFScoreDFFormula.
5.DFEstimateDFtheDFrelativeDFreadingDFdifficulty.DFAtDFleastDF60DFplainDFEnglish,DFatDFl
eastDF80DFconversationalDFEnglish
ReadabilityDFScoreDF=DF206.835DF-
DF[(averageDFsentenceDFlengthDFxDF1.015DF+DF(averageDFwordDFlengthDFxDF84.6)]
WhatDFisDFtheDFGunningDFFormulaDForDFtheDFFoxDFIndex?DF-DFcorrectDFanswer✔ ✔
FogDFIndexDF=DF0.04DFxDF(averageDFnumberDFofDFwordsDFperDFsentenceDF+DFnumber
DFofDFlongDFwordsDFperDF100DFwords)
TheDFFogDFIndexDFprovidesDFanDFindicationDFofDFtheDFnumberDFofDFyearsDFofDFeducati
onDFneededDFtoDFfindDFcopyDFeasyDFtoDFread:DFSixthDFgraderDFthroughDFCollegeDFGrad
uate.
,WhatDFisDFDanielDFStarch'sDFprintDFadvertisingDFrecognitionDFmethod,DFasDFusedDFbyD
FStarchDFINRADFHooper,DFInc.?DF-DFcorrectDFanswer✔ ✔
ResultsDFdivideDFreadersDFintoDFthreeDFcategories:
1.DFNotesDFreadersDFsimplyDFrecallDFhavingDFseenDFtheDFad
2.DFAssociatedDFreadersDFalsoDFrememberDFtheDFnameDFofDFtheDFadvertiser
3.DFReadDFmostDFreadersDFsayDFthatDFtheyDFreadDFatDFleastDF50DFpercentDFofDFtheDFcopy
.
WhatDFfourDFmethodsDFdoDFradioDFandDFtelevisionDFresearchDFemploy?DF-
DFcorrectDFanswer✔ ✔ 1.DFDiary
2.DFMeter
3.DFPeopleDFmeter
4.DFTelephoneDFinterview
WhatDFisDFanDFintermediateDFimpactDFassessment?DF-DFcorrectDFanswer✔ ✔
TheseDFassessmentsDFmonitorDFprogressDFtowardDFobjectivesDFandDFgoalsDFwhileDFt
heDFprogramDFisDFbeingDFimplemented.
WhatDFisDFaDFsummativeDFimpactDFassessment?DF-DFcorrectDFanswer✔ ✔
TheseDFassessmentsDFprovideDFevidenceDFofDFsuccessDForDFfailureDFinDFreachingDFth
eDFplannedDFendingDFpoint.
WhatDFisDFBenchmarksDFEvaluationDFModel?DF-DFcorrectDFanswer✔ ✔
1.DFPreparation
2.DFImplementation
, 3.DFImpact
WhatDFisDFsummativeDFresearch?DF-DFcorrectDFanswer✔ ✔
ResearchDFafterDFtheDFprogram.
WhatDFisDFformativeDFresearch?DF-DFcorrectDFanswer✔ ✔
ResearchDFbeforeDFandDFduringDFtheDFprogram.
WhatDFareDFtheDFcomponentsDFofDFcommunicationDFstrategy?DF-DFcorrectDFanswer✔
✔ 1.DFtoDFinformDFinternalDFandDFexternalDFtargetDFpublicsDFofDFtheDFaction
2.DFtoDFpersuadeDFthoseDFpublicsDFtoDFsupportDFandDFacceptDFtheDFaction
3.DFtoDFinstructDFpublicsDFinDFskillsDFneededDFtoDFtranslateDFintentionDFintoDFaction
WhatDFwereDFtheDFcomponentsDFofDFJohnsonDF&DFJohnson'sDFcommunicationDFstrate
gy?DF-DFcorrectDFanswer✔ ✔ 1.DFPublics
2.DFMessageDFStrategy
3.DFMediaDFStrategy
WhatDFareDFtheDFfirstDFtwoDFprinciplesDFofDFframingDFaDFmessage?DF-
DFcorrectDFanswer✔ ✔
1.DFToDFknowDFtheDFclient'sDForDFemployer'sDFpositionDFandDFtheDFproblemDFsituatio
nDFintimately.
2.DFToDFknowDFtheDFneeds,DFinterest,DFandDFconcernsDFofDFtheDFtargetDFpublics.DF"GetD
FsmartDFandDFputDFyourselfDFinDFtheDFotherDFparty'sDFshoes."