1
IIBM INSTITUTE OF BUSINESS MANAGEMENT
EXAMINATION PAPER OF DIGITAL MARKETING
PROFESSIONAL 2026 FULL BLUEPRINT
Guidelines for paper
Total No. of Question is 100.
The minimum passing mark is 40%.
Each Question carries 1 mark.
Answer all the Questions.
Multiple Choices:
1. The First Form of
Mass-Media advertising was born in
a) 17thCentury
b) 18th Century
c) 20th Century
d) 19th Century
Ans. d) 19th Century
2. Which one is the new and latest force of the advertising?
a) Radio
b) Internet
c) Newspaper
d) Television
Ans. b) Internet
3. Printing press, radio, television and internet are all examples of:
a) Major breakthroughs in technology
b) Digital Marketing
c) Global communication
d) None of these
Ans. b) Digital Marketing
4. ARPA Stand for
a) Advanced report project agency
b) Advanced research project agency
c) Advanced report packet agency
d) None of these
Ans. b) Advanced research project agency
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IIBM Institute of Business Management
,2
5. The
conversion of an analogue signal to a digital format is called
a) Decoding
b) Embedded Format
c) Emoticons
d) Encoding
Ans. a) Decoding
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IIBM Institute of Business Management
,3
6. What is the full form of W3C?
a) World Wild Web computer
b) World Wide Web consortium
c) World West Web computer
d) World Wide Web communicated
Ans. b) World Wide Web consortium
7. Advertising that is targeted to the content
on the web page being viewed by a user at that specific time is
called
a) Contextual Advertising
b) Content Advertising
c) Conversion Advertising
d) Commission Advertising
Ans. a) Contextual Advertising
8. Which of the following is not come under Four Ps of product?
a) Place
b) People
c) Price
d) Promotion
Ans. b) People
9. Search engine
optimization (SEO) is related to
a) Promotion
b) Process
c) Product
d) None of these
Ans. b) Process
10. “S
mall opportunities are after the beginning of great enterprise” is
written by
a) Kathy Ireland
b) Jeff Bezos
c) Demosthenes
d) All of the above
Ans. c) Demosthenes
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IIBM Institute of Business Management
, 4
11. Making sure everything works the way, it
should before you let it out is known as
a) Designing
b) Testing
c) Planning
d) Developing
Ans. b) Testing
12. Every website
on the Internet has a unique address is called
a) Domain Name
b) Numeric address
c) IP address
d) All of the above
4
IIBM Institute of Business Management
IIBM INSTITUTE OF BUSINESS MANAGEMENT
EXAMINATION PAPER OF DIGITAL MARKETING
PROFESSIONAL 2026 FULL BLUEPRINT
Guidelines for paper
Total No. of Question is 100.
The minimum passing mark is 40%.
Each Question carries 1 mark.
Answer all the Questions.
Multiple Choices:
1. The First Form of
Mass-Media advertising was born in
a) 17thCentury
b) 18th Century
c) 20th Century
d) 19th Century
Ans. d) 19th Century
2. Which one is the new and latest force of the advertising?
a) Radio
b) Internet
c) Newspaper
d) Television
Ans. b) Internet
3. Printing press, radio, television and internet are all examples of:
a) Major breakthroughs in technology
b) Digital Marketing
c) Global communication
d) None of these
Ans. b) Digital Marketing
4. ARPA Stand for
a) Advanced report project agency
b) Advanced research project agency
c) Advanced report packet agency
d) None of these
Ans. b) Advanced research project agency
1
IIBM Institute of Business Management
,2
5. The
conversion of an analogue signal to a digital format is called
a) Decoding
b) Embedded Format
c) Emoticons
d) Encoding
Ans. a) Decoding
2
IIBM Institute of Business Management
,3
6. What is the full form of W3C?
a) World Wild Web computer
b) World Wide Web consortium
c) World West Web computer
d) World Wide Web communicated
Ans. b) World Wide Web consortium
7. Advertising that is targeted to the content
on the web page being viewed by a user at that specific time is
called
a) Contextual Advertising
b) Content Advertising
c) Conversion Advertising
d) Commission Advertising
Ans. a) Contextual Advertising
8. Which of the following is not come under Four Ps of product?
a) Place
b) People
c) Price
d) Promotion
Ans. b) People
9. Search engine
optimization (SEO) is related to
a) Promotion
b) Process
c) Product
d) None of these
Ans. b) Process
10. “S
mall opportunities are after the beginning of great enterprise” is
written by
a) Kathy Ireland
b) Jeff Bezos
c) Demosthenes
d) All of the above
Ans. c) Demosthenes
3
IIBM Institute of Business Management
, 4
11. Making sure everything works the way, it
should before you let it out is known as
a) Designing
b) Testing
c) Planning
d) Developing
Ans. b) Testing
12. Every website
on the Internet has a unique address is called
a) Domain Name
b) Numeric address
c) IP address
d) All of the above
4
IIBM Institute of Business Management
