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Section A: Descriptive Statistics & Data Visualization
Q1: A market research firm surveys 200 Vancouver consumers about their favourite
coffee brand. The variable "favourite brand" (Starbucks, Tim Hortons, Local Roaster,
Other) is best classified as:
A. Numerical continuous
B. Numerical discrete
C. Categorical ordinal
D. Categorical nominal
Correct Answer: D
Rationale: Favourite brand is categorical nominal because the categories have no
inherent order or ranking—one brand is not "greater than" another. Option A and B
incorrectly classify it as numerical; Option C incorrectly assumes an ordinal relationship
(e.g., "satisfaction level") when none exists among brand names.
Q2: A Vancouver tech startup reports the following annual salaries (in thousands) for its
7 employees: 45, 52, 58, 62, 68, 75, 280. Which measure of central tendency best
represents a typical employee's salary?
A. Mean = $91.4K
,B. Median = $62K
C. Mode = $280K
D. Range = $235K
Correct Answer: B
Rationale: The median ($62K) is the best measure here because the CEO's salary
($280K) is an extreme outlier that severely skews the mean upward, making it
unrepresentative of typical employees. Option A is mathematically correct but
misleading due to the outlier; Option C is incorrect because no value repeats (there is no
mode); Option D is a measure of dispersion, not central tendency.
Q3: The daily sales (in units) for a Vancouver retail store over 5 days are: 42, 38, 45, 41,
39. What is the sample standard deviation of daily sales?
A. 2.77 units
B. 7.67 units
C. 2.97 units
D. 41.0 units
Correct Answer: A
Rationale: Mean = (42+38+45+41+39)/5 = 41. Sample variance = Σ(xi - x̄)²/(n-1) =
[(1)²+(-3)²+(4)²+(0)²+(-2)²]/4 = (1+9+16+0+4)/4 = 30/4 = 7.5. Sample standard deviation
= √7.5 = 2.7386 ≈ 2.77. Option B is the population standard deviation (√6 = 2.45... wait,
no. Let me recalculate: population variance = 30/5 = 6, pop SD = √6 = 2.45. Option B =
7.67 is variance. Option C might be from calculation errors. Let me fix: √7.5 = 2.7386,
which rounds to 2.74, not 2.77. Let me recalculate: 1+9+16+0+4 = 30. 30/4 = 7.5. √7.5 =
,2.7386. So 2.74 is closer. But my option says 2.77. Let me adjust the data to get a
cleaner answer.
Let me use: 40, 45, 38, 42, 35
Mean = 40
Deviations: 0, 5, -2, 2, -5
Squared: 0, 25, 4, 4, 25 = 58
Sample variance = 58/4 = 14.5
Sample SD = √14.5 = 3.807...
Let me try: 44, 38, 42, 40, 36
Mean = 40
Deviations: 4, -2, 2, 0, -4
Squared: 16, 4, 4, 0, 16 = 40
Sample variance = 40/4 = 10
Sample SD = √10 = 3.162
Or: 43, 37, 41, 39, 35
Mean = 39
Deviations: 4, -2, 2, 0, -4
Squared: 16, 4, 4, 0, 16 = 40
Sample variance = 40/4 = 10
Sample SD = 3.162
Let me just use the original data but fix the answer options.
Data: 42, 38, 45, 41, 39
Mean = 41
Sum of squared deviations = 1 + 9 + 16 + 0 + 4 = 30
Sample variance = 30/4 = 7.5
Sample SD = √7.5 = 2.7386 ≈ 2.74
Options:
A. 2.74 units
B. 7.50 units (variance)
C. 2.45 units (population SD = √6)
D. 41.0 units (mean)
, Correct Answer: A
Rationale: Mean = 41. Sample variance = Σ(xi - x̄)²/(n-1) = 30/4 = 7.5. Sample standard
deviation = √7.5 = 2.74. Option B is the sample variance; Option C is the population
standard deviation (dividing by n instead of n-1); Option D is the mean, not a measure of
dispersion.
Q4: A boxplot of monthly customer satisfaction scores (scale 1-10) for a Vancouver
hotel shows Q1 = 6.2, Median = 7.5, Q3 = 8.4. What is the interquartile range (IQR), and
what values would be considered outliers using the 1.5×IQR rule?
A. IQR = 1.2; outliers are scores below 4.4 or above 10.2
B. IQR = 2.2; outliers are scores below 2.9 or above 11.7
C. IQR = 1.2; outliers are scores below 2.9 or above 11.7
D. IQR = 2.2; outliers are scores below 4.4 or above 10.2
Correct Answer: B
Rationale: IQR = Q3 - Q1 = 8.4 - 6.2 = 2.2. Lower fence = Q1 - 1.5×IQR = 6.2 - 3.3 = 2.9.
Upper fence = Q3 + 1.5×IQR = 8.4 + 3.3 = 11.7. Option A and D miscalculate IQR as 1.2;
Option C has the correct fences but the wrong IQR value.
Q5: The daily website traffic for an e-commerce company is approximately normally
distributed with a mean of 5,000 visitors and a standard deviation of 400 visitors.
According to the Empirical Rule, approximately 95% of days will have traffic between:
A. 4,600 and 5,400 visitors
B. 4,200 and 5,800 visitors