Written by students who passed Immediately available after payment Read online or as PDF Wrong document? Swap it for free 4.6 TrustPilot
logo-home
Document preview thumbnail
Preview 4 out of 36 pages
Exam (elaborations)

COMM 191 Final Exam Actual Exam 2026/2027 – Complete Questions with Detailed Rationales | 100% Verified | Pass Guaranteed – A+ Graded

Document preview thumbnail
Preview 4 out of 36 pages

COMM 191 Final Exam Actual Questions and Answers 2026/2027 UBC Sauder – Real-Style Exam Questions | 100% Correct Answers | Accounting | Finance | Marketing | Economics | Business Statistics | Detailed Rationales | Graded A+ Verified | Pass Guaranteed – Instant Download

Content preview

COMM 191 Final Exam Actual Exam 2026/2027 – Complete
Questions with Detailed Rationales | 100% Verified | Pass
Guaranteed – A+ Graded


Section A: Descriptive Statistics & Data Visualization

Q1: A market research firm surveys 200 Vancouver consumers about their favourite
coffee brand. The variable "favourite brand" (Starbucks, Tim Hortons, Local Roaster,
Other) is best classified as:

A. Numerical continuous

B. Numerical discrete

C. Categorical ordinal

D. Categorical nominal

Correct Answer: D

Rationale: Favourite brand is categorical nominal because the categories have no
inherent order or ranking—one brand is not "greater than" another. Option A and B
incorrectly classify it as numerical; Option C incorrectly assumes an ordinal relationship
(e.g., "satisfaction level") when none exists among brand names.

Q2: A Vancouver tech startup reports the following annual salaries (in thousands) for its
7 employees: 45, 52, 58, 62, 68, 75, 280. Which measure of central tendency best
represents a typical employee's salary?

A. Mean = $91.4K

,B. Median = $62K

C. Mode = $280K

D. Range = $235K

Correct Answer: B

Rationale: The median ($62K) is the best measure here because the CEO's salary
($280K) is an extreme outlier that severely skews the mean upward, making it
unrepresentative of typical employees. Option A is mathematically correct but
misleading due to the outlier; Option C is incorrect because no value repeats (there is no
mode); Option D is a measure of dispersion, not central tendency.

Q3: The daily sales (in units) for a Vancouver retail store over 5 days are: 42, 38, 45, 41,
39. What is the sample standard deviation of daily sales?

A. 2.77 units

B. 7.67 units

C. 2.97 units

D. 41.0 units

Correct Answer: A

Rationale: Mean = (42+38+45+41+39)/5 = 41. Sample variance = Σ(xi - x̄)²/(n-1) =
[(1)²+(-3)²+(4)²+(0)²+(-2)²]/4 = (1+9+16+0+4)/4 = 30/4 = 7.5. Sample standard deviation
= √7.5 = 2.7386 ≈ 2.77. Option B is the population standard deviation (√6 = 2.45... wait,
no. Let me recalculate: population variance = 30/5 = 6, pop SD = √6 = 2.45. Option B =
7.67 is variance. Option C might be from calculation errors. Let me fix: √7.5 = 2.7386,
which rounds to 2.74, not 2.77. Let me recalculate: 1+9+16+0+4 = 30. 30/4 = 7.5. √7.5 =

,2.7386. So 2.74 is closer. But my option says 2.77. Let me adjust the data to get a
cleaner answer.

Let me use: 40, 45, 38, 42, 35
Mean = 40
Deviations: 0, 5, -2, 2, -5
Squared: 0, 25, 4, 4, 25 = 58
Sample variance = 58/4 = 14.5
Sample SD = √14.5 = 3.807...

Let me try: 44, 38, 42, 40, 36
Mean = 40
Deviations: 4, -2, 2, 0, -4
Squared: 16, 4, 4, 0, 16 = 40
Sample variance = 40/4 = 10
Sample SD = √10 = 3.162

Or: 43, 37, 41, 39, 35
Mean = 39
Deviations: 4, -2, 2, 0, -4
Squared: 16, 4, 4, 0, 16 = 40
Sample variance = 40/4 = 10
Sample SD = 3.162

Let me just use the original data but fix the answer options.

Data: 42, 38, 45, 41, 39
Mean = 41
Sum of squared deviations = 1 + 9 + 16 + 0 + 4 = 30
Sample variance = 30/4 = 7.5
Sample SD = √7.5 = 2.7386 ≈ 2.74

Options:
A. 2.74 units
B. 7.50 units (variance)
C. 2.45 units (population SD = √6)
D. 41.0 units (mean)

, Correct Answer: A

Rationale: Mean = 41. Sample variance = Σ(xi - x̄)²/(n-1) = 30/4 = 7.5. Sample standard
deviation = √7.5 = 2.74. Option B is the sample variance; Option C is the population
standard deviation (dividing by n instead of n-1); Option D is the mean, not a measure of
dispersion.

Q4: A boxplot of monthly customer satisfaction scores (scale 1-10) for a Vancouver
hotel shows Q1 = 6.2, Median = 7.5, Q3 = 8.4. What is the interquartile range (IQR), and
what values would be considered outliers using the 1.5×IQR rule?

A. IQR = 1.2; outliers are scores below 4.4 or above 10.2

B. IQR = 2.2; outliers are scores below 2.9 or above 11.7

C. IQR = 1.2; outliers are scores below 2.9 or above 11.7

D. IQR = 2.2; outliers are scores below 4.4 or above 10.2

Correct Answer: B

Rationale: IQR = Q3 - Q1 = 8.4 - 6.2 = 2.2. Lower fence = Q1 - 1.5×IQR = 6.2 - 3.3 = 2.9.
Upper fence = Q3 + 1.5×IQR = 8.4 + 3.3 = 11.7. Option A and D miscalculate IQR as 1.2;
Option C has the correct fences but the wrong IQR value.

Q5: The daily website traffic for an e-commerce company is approximately normally
distributed with a mean of 5,000 visitors and a standard deviation of 400 visitors.
According to the Empirical Rule, approximately 95% of days will have traffic between:

A. 4,600 and 5,400 visitors

B. 4,200 and 5,800 visitors

Document information

Uploaded on
July 28, 2026
Number of pages
36
Written in
2025/2026
Type
Exam (elaborations)
Contains
Questions & answers
$25.49

Wrong document? Swap it for free Within 14 days of purchase and before downloading, you can choose a different document. You can simply spend the amount again.
Written by students who passed
Immediately available after payment
Read online or as PDF

Seller avatar
Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
MasterGrade
3.8
(8)
Sold
71
Followers
18
Items
2800
Last sold
1 hour ago


Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Working on your references?

Create accurate citations in APA, MLA and Harvard with our free citation generator.

Working on your references?

Frequently asked questions