MARK 3000 Exam 3 Cuppari Study
Questions and Answers Verified
Solutions Latest Update (2026/2027)
Question:
Terms in this set (132)
core customer value
which defines the basic problem-solving benefits
that customers are seeking
Actual Product
brand name, packaging, features/design, quality
level
Associated services
also called "augmented products," include the non-
physical aspects of the product, such as product
warranties,
financing, product support, and after-sale service
Consumer Products
products and services used by people for their
personal use
Four types:
1. Specialty
2. Shopping
3. Convenience
4. Unsought
--are those for which customers express such a
Specialty Products
strong preference that they will expend
considerable effort to search for the best suppliers
--Specialty products are typically high priced, and
buyers do not use much time to compare against
other product
,--Purchased LESS frequently.
-are products or services for which consumers will
Shopping Products
spend a fair amount of time comparing alternatives.
-require personal selling and advertising and are in
fewer outlets
-Consumers usually compare attributes of
shopping products such as quality, price, and
style between other products
-are those products or services for which the
Convenience Products
consumer is not willing to expend any effort to
evaluate prior to purchase.
- bought most frequently
- immediate without great comparison
- low-priced, not-differentiated.
--are products or services that consumers either
Unsought Products
do not normally think of buying, do not know
about, or would not buy under normal
circumstances.
--products and companies are not top of mind with
consumers.
Product Mix
the complete set of all products offered by a firm
Product Lines
groups of associated items, such as those that
consumers use together or think of as part of a
group of similar products
Breadth
represents a count of the number of product lines
offered by a firm
May be too costly to maintain
In response to increased consumer
increase the breadth of
demand for healthy beverages, some
, soft-drink companies introduced
new product lines of flavored water
and fruit juices in order to _______ their
product mix
Depth
Equals the number of products within a singular
product line.
May cannibalize brands
As the size of retail firms has
private-label
increased through growth and
consolidation, more retailers have
developed ________ merchandise,
which they use to establish a
distinctive identity
Food and Drug Administration
The primary federal agency that
reviews food and package labels to
ensure that the claims made by the
manufacturer are true is the
What does it mean when products
it means that introducing new product lines can
can be "cannibalized"
take away sales from existing brands and lines
Difference between a product and a
Product: is an item or service produced and
brand
offered by the company for sale in market.
Brand: is an entity like the logo, symbol, or name
used by the companies, to make their products
identifiable among other products in the
marketplace.
Branding
is the process of creating a strong, positive
perception of your company, and the products you
deliver, in your customer’s mind.
Questions and Answers Verified
Solutions Latest Update (2026/2027)
Question:
Terms in this set (132)
core customer value
which defines the basic problem-solving benefits
that customers are seeking
Actual Product
brand name, packaging, features/design, quality
level
Associated services
also called "augmented products," include the non-
physical aspects of the product, such as product
warranties,
financing, product support, and after-sale service
Consumer Products
products and services used by people for their
personal use
Four types:
1. Specialty
2. Shopping
3. Convenience
4. Unsought
--are those for which customers express such a
Specialty Products
strong preference that they will expend
considerable effort to search for the best suppliers
--Specialty products are typically high priced, and
buyers do not use much time to compare against
other product
,--Purchased LESS frequently.
-are products or services for which consumers will
Shopping Products
spend a fair amount of time comparing alternatives.
-require personal selling and advertising and are in
fewer outlets
-Consumers usually compare attributes of
shopping products such as quality, price, and
style between other products
-are those products or services for which the
Convenience Products
consumer is not willing to expend any effort to
evaluate prior to purchase.
- bought most frequently
- immediate without great comparison
- low-priced, not-differentiated.
--are products or services that consumers either
Unsought Products
do not normally think of buying, do not know
about, or would not buy under normal
circumstances.
--products and companies are not top of mind with
consumers.
Product Mix
the complete set of all products offered by a firm
Product Lines
groups of associated items, such as those that
consumers use together or think of as part of a
group of similar products
Breadth
represents a count of the number of product lines
offered by a firm
May be too costly to maintain
In response to increased consumer
increase the breadth of
demand for healthy beverages, some
, soft-drink companies introduced
new product lines of flavored water
and fruit juices in order to _______ their
product mix
Depth
Equals the number of products within a singular
product line.
May cannibalize brands
As the size of retail firms has
private-label
increased through growth and
consolidation, more retailers have
developed ________ merchandise,
which they use to establish a
distinctive identity
Food and Drug Administration
The primary federal agency that
reviews food and package labels to
ensure that the claims made by the
manufacturer are true is the
What does it mean when products
it means that introducing new product lines can
can be "cannibalized"
take away sales from existing brands and lines
Difference between a product and a
Product: is an item or service produced and
brand
offered by the company for sale in market.
Brand: is an entity like the logo, symbol, or name
used by the companies, to make their products
identifiable among other products in the
marketplace.
Branding
is the process of creating a strong, positive
perception of your company, and the products you
deliver, in your customer’s mind.
