MARK 3000 Exam 1 Questions
and Answers Verified Solutions
Latest Update (2026/2027)
Question:
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Communicating Value ( persuade)
Choose an answer
Product
Product development
B2C
Promotion
Don't know?
Terms in this set (48)
Product
creating value: PSA's, don't text and drive
capturing value, price is not always just money
price
delivering value ( getting consumers to buy
place
something at the right time)
Communicating Value ( persuade)
Promotion
B2B
business to business
B2C
business to consumer
Sustainable competitive advantage
doing something well better than competitors
( describe firm emphasizing guests/ clients,
Customer excellence
, excellent experience) (chick fila)
( good suppliers, supply chain, warehouse,
Operational excellence
logistics, Walmart, Toyota)
(superior quality and good brand) (Apple, Disney)
Product Excellence
(high quality)
( physical online location is convenient, Starbucks,
Locational Excellence
Chipotle)
( current market, existing products or services,
Market Penetration
existing customers) (try to get customers to buy
more) (loyalty programs, limited offerings)
( new group of consumers, reposition, Serave (
Market Development
target male consumers)
( same group of consumers, new products) (Dove
Product development
Expansion to shampoo)
( new people, new product, riskiest )
Diversification
SWOT
read scenario, identify which letter ( internal vs
external)
( market growth, large market share)
Stars
( low market share, low growth rate)
Dogs
( high market share, not rapid growth, could be flat
Cash cows
or mature) (brand recognition and profitable)
( hard to manage / unknowns) ( growing market,
Answer:
and Answers Verified Solutions
Latest Update (2026/2027)
Question:
Learn
Study with Learn
Communicating Value ( persuade)
Choose an answer
Product
Product development
B2C
Promotion
Don't know?
Terms in this set (48)
Product
creating value: PSA's, don't text and drive
capturing value, price is not always just money
price
delivering value ( getting consumers to buy
place
something at the right time)
Communicating Value ( persuade)
Promotion
B2B
business to business
B2C
business to consumer
Sustainable competitive advantage
doing something well better than competitors
( describe firm emphasizing guests/ clients,
Customer excellence
, excellent experience) (chick fila)
( good suppliers, supply chain, warehouse,
Operational excellence
logistics, Walmart, Toyota)
(superior quality and good brand) (Apple, Disney)
Product Excellence
(high quality)
( physical online location is convenient, Starbucks,
Locational Excellence
Chipotle)
( current market, existing products or services,
Market Penetration
existing customers) (try to get customers to buy
more) (loyalty programs, limited offerings)
( new group of consumers, reposition, Serave (
Market Development
target male consumers)
( same group of consumers, new products) (Dove
Product development
Expansion to shampoo)
( new people, new product, riskiest )
Diversification
SWOT
read scenario, identify which letter ( internal vs
external)
( market growth, large market share)
Stars
( low market share, low growth rate)
Dogs
( high market share, not rapid growth, could be flat
Cash cows
or mature) (brand recognition and profitable)
( hard to manage / unknowns) ( growing market,
Answer:
