Mark 3000 Chapter 15-Supply chain
and Marketing Channel Management
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Terms in this set (42)
A set of approaches and techniques firms employ
Supply chain management
to efficiently and effectively integrate their
suppliers, manufacturers, warehouses, stores, and
transportation intermediaries into a seamless
operation
- merchandise is produced and distributed in the
right quantities, to the right locations, and at the
right time as well as to minimize systemwide costs
Developing and maintaining partners and
Marketing-channel management
relationships within the supply chain
Firm engaged in buying, taking title to, often
Wholesalers
storing, and physically handling goods in large
quantities, then reselling the goods (usually in
smaller quantities) to retailers or industrial or
business users
Simplified Supply Chain
manufacturers make products and sell them to
retailers or wholesalers
Supply chain Participants
The producer
The transportation
, The retailer
A facility for the receipt, storage, and redistribution
Distribution center
of goods to company stores or customers; may be
operated by retailers, manufacturers, or distribution
specialists
Fulfillment centers
Warehouse facilities are used to ship merchandise
directly to customers
Inventory management system designed to deliver
Just-in-Time (JIT) inventory system
(quick response (QR) inventory
less merchandise on a more frequent basis than
system)
traditional inventory systems; the firm gets the
merchandise "just in time" for it to be used in the
manufacture of another product, in the case of
parts or components, or for sale when the
customer wants it, in the case of consumer goods;
A supply chain in which there are no
Direct Supply Chain
intermediaries; the manufacturer --> the buyer
Indirect Supply chain
One intermediary
Manufacturer → Retailer → Customer
Indirect Supply Chain (Two
Manufacturer → Wholesaler → Wholesaler →
Intermediaries)
Retailer → Customer
Indirect Supply Chain
When one or more intermediaries work with
manufacturers to provide goods and services to
customers
A contractual agreement between a franchisor and
Franchising
a franchisee that allows the franchisee to operate a
and Marketing Channel Management
Exam Questions and Answers Verified
Solutions Latest Update (2026/2027)
Question:
Save
Terms in this set (42)
A set of approaches and techniques firms employ
Supply chain management
to efficiently and effectively integrate their
suppliers, manufacturers, warehouses, stores, and
transportation intermediaries into a seamless
operation
- merchandise is produced and distributed in the
right quantities, to the right locations, and at the
right time as well as to minimize systemwide costs
Developing and maintaining partners and
Marketing-channel management
relationships within the supply chain
Firm engaged in buying, taking title to, often
Wholesalers
storing, and physically handling goods in large
quantities, then reselling the goods (usually in
smaller quantities) to retailers or industrial or
business users
Simplified Supply Chain
manufacturers make products and sell them to
retailers or wholesalers
Supply chain Participants
The producer
The transportation
, The retailer
A facility for the receipt, storage, and redistribution
Distribution center
of goods to company stores or customers; may be
operated by retailers, manufacturers, or distribution
specialists
Fulfillment centers
Warehouse facilities are used to ship merchandise
directly to customers
Inventory management system designed to deliver
Just-in-Time (JIT) inventory system
(quick response (QR) inventory
less merchandise on a more frequent basis than
system)
traditional inventory systems; the firm gets the
merchandise "just in time" for it to be used in the
manufacture of another product, in the case of
parts or components, or for sale when the
customer wants it, in the case of consumer goods;
A supply chain in which there are no
Direct Supply Chain
intermediaries; the manufacturer --> the buyer
Indirect Supply chain
One intermediary
Manufacturer → Retailer → Customer
Indirect Supply Chain (Two
Manufacturer → Wholesaler → Wholesaler →
Intermediaries)
Retailer → Customer
Indirect Supply Chain
When one or more intermediaries work with
manufacturers to provide goods and services to
customers
A contractual agreement between a franchisor and
Franchising
a franchisee that allows the franchisee to operate a
