Mark 3000 Chapter 11 -Product,
branding and packaging decisions
Exam Questions and Answers Verified
Solutions Latest Update (2026/2027)
Question:
Practice questions for this set
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Products or services toward which the customer shows a strong preference
and for which he or she will expend considerable effort to search for the best
suppliers. Eg luxury cars, designer apparel
Choose an answer
Decreasing Depth
core customer value
Convenience products
Speciality products (Consumer)
Don't know?
Terms in this set (36)
core customer value
the basic problem-solving benefits that consumers
are seeking
Marketers convert core customer value into an
actual product
Associated services/augmented
The nonphysical attributes of the product including
product
product warranties, financing, product support,
and after-sale service
consumers and businesses
types of products
Products or services toward which the customer
, Speciality products (Consumer)
shows a strong preference and for which he or she
will expend considerable effort to search for the
best suppliers. Eg luxury cars, designer apparel
Products or services for which consumers will
Shopping Products
spend time comparing alternatives, such as
apparel, fragrances, and appliances. Eg. furniture,
apparel, fragrances, appliances, travel
Convenience products
Products or services for which the consumer is not
willing to spend any effort to evaluate prior to
purchase. Eg beverages, bread, soap
Products or services consumers either do not
Unsought Products
normally think of buying or do not know about
Products Mix
The complete set of all products offered by a firm
(reflects the breadth and depth of company's
product lines)
Group of associated items, such as those that
Product lines (consisting within
consumers use together or think of as part of a
product mix)
group of similar products
Breadth
Number of product lines offered by a firm; also
known as variety - too much can become costly -
weakens firm's reputation
Depth
The number of categories within a product line
Cannibalization
the negative impact on a firm's sales, profits, or
market share when one product competes closely
with a similar product offered by the same
company
branding and packaging decisions
Exam Questions and Answers Verified
Solutions Latest Update (2026/2027)
Question:
Practice questions for this set
Learn
Study with Learn
Products or services toward which the customer shows a strong preference
and for which he or she will expend considerable effort to search for the best
suppliers. Eg luxury cars, designer apparel
Choose an answer
Decreasing Depth
core customer value
Convenience products
Speciality products (Consumer)
Don't know?
Terms in this set (36)
core customer value
the basic problem-solving benefits that consumers
are seeking
Marketers convert core customer value into an
actual product
Associated services/augmented
The nonphysical attributes of the product including
product
product warranties, financing, product support,
and after-sale service
consumers and businesses
types of products
Products or services toward which the customer
, Speciality products (Consumer)
shows a strong preference and for which he or she
will expend considerable effort to search for the
best suppliers. Eg luxury cars, designer apparel
Products or services for which consumers will
Shopping Products
spend time comparing alternatives, such as
apparel, fragrances, and appliances. Eg. furniture,
apparel, fragrances, appliances, travel
Convenience products
Products or services for which the consumer is not
willing to spend any effort to evaluate prior to
purchase. Eg beverages, bread, soap
Products or services consumers either do not
Unsought Products
normally think of buying or do not know about
Products Mix
The complete set of all products offered by a firm
(reflects the breadth and depth of company's
product lines)
Group of associated items, such as those that
Product lines (consisting within
consumers use together or think of as part of a
product mix)
group of similar products
Breadth
Number of product lines offered by a firm; also
known as variety - too much can become costly -
weakens firm's reputation
Depth
The number of categories within a product line
Cannibalization
the negative impact on a firm's sales, profits, or
market share when one product competes closely
with a similar product offered by the same
company
