Introduction to Social Media Marketing Unit
Exam -Answered
What best defines an algorithm's purpose in social media platforms? - ANS-To
determine the order and visibility of posts in a user's feed
Which best defines "engagement rate" in social media marketing? - ANS-The
percentage of social media viewers interacting with a post through likes, comments,
or shares.
The launch of BLANK marked a significant shift towards social networking and
emphasized the importance of personal profiles and connections in social media. -
ANS-facebook
In 2010, BLANK introduced "Stories," a feature that allowed its users to post
content that would disappear after 24 hours. This feature significantly influenced
user engagement on social media platforms. - ANS-NOT INSTAGRAM, NOT
SNAPCHAT, NOT FACEBOOK
How can businesses use social media platforms like Facebook, Instagram, and X
(formerly Twitter) to effectively promote their brand and enhance their social media
presence? Type your answer in the box. - ANS-Write your own
How does content creation play a crucial role in the realm of social media
marketing? Type your answer in the box. - ANS-Write your own
Drag the answer based on its description. - ANS-Creating an exchange that satisfies
individual and organizational objectives - Exchange concept
Identifying and meeting human and social needs - marketing defenition
Move the answer to the box next to its correct description. - ANS-Capturing value
from customers to create profits and customer equity - value creation
Building profitable relationships and creating customer satisfaction - market
analysis
Understanding the marketplace and customer needs and wants - relationshop
marketing
Identify if the following practices in social media marketing are ethical or unethical.
- ANS-Disclosing affiliate links when promoting products - ethical
Responding to customer complaints transparently and promptly - ethical
Creating fake reviews to boost the product's ratings - unethical
Exam -Answered
What best defines an algorithm's purpose in social media platforms? - ANS-To
determine the order and visibility of posts in a user's feed
Which best defines "engagement rate" in social media marketing? - ANS-The
percentage of social media viewers interacting with a post through likes, comments,
or shares.
The launch of BLANK marked a significant shift towards social networking and
emphasized the importance of personal profiles and connections in social media. -
ANS-facebook
In 2010, BLANK introduced "Stories," a feature that allowed its users to post
content that would disappear after 24 hours. This feature significantly influenced
user engagement on social media platforms. - ANS-NOT INSTAGRAM, NOT
SNAPCHAT, NOT FACEBOOK
How can businesses use social media platforms like Facebook, Instagram, and X
(formerly Twitter) to effectively promote their brand and enhance their social media
presence? Type your answer in the box. - ANS-Write your own
How does content creation play a crucial role in the realm of social media
marketing? Type your answer in the box. - ANS-Write your own
Drag the answer based on its description. - ANS-Creating an exchange that satisfies
individual and organizational objectives - Exchange concept
Identifying and meeting human and social needs - marketing defenition
Move the answer to the box next to its correct description. - ANS-Capturing value
from customers to create profits and customer equity - value creation
Building profitable relationships and creating customer satisfaction - market
analysis
Understanding the marketplace and customer needs and wants - relationshop
marketing
Identify if the following practices in social media marketing are ethical or unethical.
- ANS-Disclosing affiliate links when promoting products - ethical
Responding to customer complaints transparently and promptly - ethical
Creating fake reviews to boost the product's ratings - unethical
