Social Media Marketing Final Assessment
Graded A+
________ and _________ helps us get a sense of how well we're meeting our goals
and objectives - ANS-- Measuring
- Monitoring
Monitoring and Measuring can help: - ANS-- Identify where you need to improve
your efforts
- Determine which social media channels are bringing in the most
revenue/leads/engagement
- Identify which campaign messages are the most effective (testing)
- Identify content strategies that are effective
Monitoring can mean: - ANS-- Monitoring sentiment, engagement, mentions
- Monitoring the progress/success of campaign (tied to measuring)
Social Monitoring/Listening: - ANS-- Allows you to capture powerful insights into
your current customers, potential customers, competitors, and industry influencers
- Can help you capture and gather information about what people are posting about
you
Monitoring/listening can help with: - ANS-- Brand awareness: monitoring and
listening for conversations, brand mentions, engagement, etc
- PR: monitoring/listening for buzz, conversations, etc.
- Customer Service: addressing customer issues
- Leads and Sales: listening for keywords or conversations that could move a
customer through the sales funnel
- Market Research: monitoring sentiment, monitoring competitors
- Community Building: not as much of an application, monitor/listen for
opportunities to connect with followers
What might you be listening for? - ANS-- Your brand: company name, brands,
products, campaigns, stakeholders
- Competition
- Industry discussion
Monitoring Tools: - ANS-- Most use a mix of free and paid tools
- Salesforce
- Sysomos
- Spredfast
- Sprout social
- Hootsuite
- Uber VU
, You can't _________ what you don't _________ - ANS-- Manage/measure
- Manage/measure
Social Media ______ is what your company is getting back from the time, money
and resources you're putting toward social media marketing - ANS-- ROI
Expenses to Monitor: - ANS-- Personal hours
- Content: did you get a landing page written by a professional copywriter?
- Social media tools: using facebook and Twitter is free, but other monitoring tools
are not
- Ad costs: if you're running a promoted tweet, Facebook ad or boosting a Facebook
post, add in that cost as well
Don't forget to report: - ANS-- Be clear about what you're reporting
- Provide raw data and summary
- Make sure your boss/client understands the report
Youtube by the Numbers: - ANS--1.9 billion monthly
- 30 million daily
- 300 hours of video uploaded per minute
- Average viewing time: 40 min
- Millennials prefer youtube 2:1 over TV
- 5 billion videos shared to date
YouTube: - ANS-- Reaches 18-49 the most
- 2nd largest search engine (owned by google)
Youtube Infinite Dial: - ANS-- 66% says its important to use to keep up to date
with music
- 86% between the age of 12-24
Most viewed video: - ANS-- Despacito with over 5.61 billion views
Most popular channel: - ANS-- Pewdepie
Types of Videos: - ANS-- Product reviews
- How-to/tutorial
- Vlogs/diary/confessional
- Gaming videos
- Comedy/skit video
- Haul/unboxing videos (usually sponsored)
- Favorites/best of videos (usually sponsored)
- Q&A videos
- Product showcase videos
- Livestreaming
- Interviews
Graded A+
________ and _________ helps us get a sense of how well we're meeting our goals
and objectives - ANS-- Measuring
- Monitoring
Monitoring and Measuring can help: - ANS-- Identify where you need to improve
your efforts
- Determine which social media channels are bringing in the most
revenue/leads/engagement
- Identify which campaign messages are the most effective (testing)
- Identify content strategies that are effective
Monitoring can mean: - ANS-- Monitoring sentiment, engagement, mentions
- Monitoring the progress/success of campaign (tied to measuring)
Social Monitoring/Listening: - ANS-- Allows you to capture powerful insights into
your current customers, potential customers, competitors, and industry influencers
- Can help you capture and gather information about what people are posting about
you
Monitoring/listening can help with: - ANS-- Brand awareness: monitoring and
listening for conversations, brand mentions, engagement, etc
- PR: monitoring/listening for buzz, conversations, etc.
- Customer Service: addressing customer issues
- Leads and Sales: listening for keywords or conversations that could move a
customer through the sales funnel
- Market Research: monitoring sentiment, monitoring competitors
- Community Building: not as much of an application, monitor/listen for
opportunities to connect with followers
What might you be listening for? - ANS-- Your brand: company name, brands,
products, campaigns, stakeholders
- Competition
- Industry discussion
Monitoring Tools: - ANS-- Most use a mix of free and paid tools
- Salesforce
- Sysomos
- Spredfast
- Sprout social
- Hootsuite
- Uber VU
, You can't _________ what you don't _________ - ANS-- Manage/measure
- Manage/measure
Social Media ______ is what your company is getting back from the time, money
and resources you're putting toward social media marketing - ANS-- ROI
Expenses to Monitor: - ANS-- Personal hours
- Content: did you get a landing page written by a professional copywriter?
- Social media tools: using facebook and Twitter is free, but other monitoring tools
are not
- Ad costs: if you're running a promoted tweet, Facebook ad or boosting a Facebook
post, add in that cost as well
Don't forget to report: - ANS-- Be clear about what you're reporting
- Provide raw data and summary
- Make sure your boss/client understands the report
Youtube by the Numbers: - ANS--1.9 billion monthly
- 30 million daily
- 300 hours of video uploaded per minute
- Average viewing time: 40 min
- Millennials prefer youtube 2:1 over TV
- 5 billion videos shared to date
YouTube: - ANS-- Reaches 18-49 the most
- 2nd largest search engine (owned by google)
Youtube Infinite Dial: - ANS-- 66% says its important to use to keep up to date
with music
- 86% between the age of 12-24
Most viewed video: - ANS-- Despacito with over 5.61 billion views
Most popular channel: - ANS-- Pewdepie
Types of Videos: - ANS-- Product reviews
- How-to/tutorial
- Vlogs/diary/confessional
- Gaming videos
- Comedy/skit video
- Haul/unboxing videos (usually sponsored)
- Favorites/best of videos (usually sponsored)
- Q&A videos
- Product showcase videos
- Livestreaming
- Interviews
