Social Media Marketing Exam 1 Study Guide
According to the text, social media is only being adopted by younger populations. -
ANS-False
Only large corporations have been successful in measuring the return from their
social media marketing efforts.
True - ANS-False
Social media marketing is based on marketing principles that have been around for
years. - ANS-True
According to the text, the reason why social media marketing is such a growth
industry right now is because corporate marketers are planning on using external
resources for their new social media efforts. - ANS-False
According to the text, SMM employs word-of-mouth marketing. - ANS-True
Marketing investment in social media is forecast to increase. - ANS-True
Which of the following is not one of the seven myths of SMM? - ANS-SMM isn't right
for most businesses.
Which of the following is not an important aspect to social media marketing? - ANS-
Monitoring and responding
Social media marketing is a form of what type of marketing? - ANS-Word of mouth
Which firm is credited with creating "the perfect business apology"? - ANS-JetBlue
Which of the following is one way to manage the time invested in social media
marketing? - ANS-Leverage tools like Hootsuite that are designed to improve
efficiencies.
Which of the following is considered the earliest ancestor of social media? - ANS-
USENET
SMM is different because: - ANS-all of these.
In order to be a successful social media marketer, you need a number of technical
and personal skills. Which of the following is not considered vital? - ANS-A big ego
According to the text, social media is a part of a larger media ecosystem made up
of: - ANS-Paid media & owned media (A and C)
, Why is social media so attractive for consumers? - ANS-It gives the consumer more
power.
Which is a true statement? - ANS-Over half of U.S. adults over the age of 65 were
Internet users.
What is the primary lesson behind the "United Breaks Guitars" case? - ANS-
Companies must be active in monitoring their brands online in order to respond in a
timely manner to customer issues.
A social media marketing plan does not require monitoring or adjustment during its
implementation. - ANS-False
The most popular uses for social media are brand awareness and building brand
preference. - ANS-True
Some of a brand's most passionate advocates can start off as disgruntled
customers. - ANS-True
It is very important for brands looking to engage in social media to focus on
broadcasting and promoting their message on these channels at every opportunity.
- ANS-False
A social media marketing strategy is something that should be developed to
support a brand's overall marketing plan. - ANS-True
Increasing search engine rankings and site traffic are two important goals for
brands that social media marketing cannot help achieve. - ANS-False
Which of the following is not part of the social media marketing planning cycle? -
ANS-Driving traffic
Why is it important to listen to conversations about a brand? - ANS-Comments can
help a company understand how it is perceived and where opportunities may lie.
Social media marketing goals must be flexible because: - ANS-new developments
sometimes occur while using social media.
All of the following are key objectives of SMM EXCEPT: - ANS-brand development
In addition to the primary SMM objectives, other secondary objectives include all of
these EXCEPT: - ANS-expanding brand loyalty.
What can be learned from listening includes all of these EXCEPT: - ANS-all of these
are correct
A "call to action" can be defined as: - ANS-the action you want someone to take at
According to the text, social media is only being adopted by younger populations. -
ANS-False
Only large corporations have been successful in measuring the return from their
social media marketing efforts.
True - ANS-False
Social media marketing is based on marketing principles that have been around for
years. - ANS-True
According to the text, the reason why social media marketing is such a growth
industry right now is because corporate marketers are planning on using external
resources for their new social media efforts. - ANS-False
According to the text, SMM employs word-of-mouth marketing. - ANS-True
Marketing investment in social media is forecast to increase. - ANS-True
Which of the following is not one of the seven myths of SMM? - ANS-SMM isn't right
for most businesses.
Which of the following is not an important aspect to social media marketing? - ANS-
Monitoring and responding
Social media marketing is a form of what type of marketing? - ANS-Word of mouth
Which firm is credited with creating "the perfect business apology"? - ANS-JetBlue
Which of the following is one way to manage the time invested in social media
marketing? - ANS-Leverage tools like Hootsuite that are designed to improve
efficiencies.
Which of the following is considered the earliest ancestor of social media? - ANS-
USENET
SMM is different because: - ANS-all of these.
In order to be a successful social media marketer, you need a number of technical
and personal skills. Which of the following is not considered vital? - ANS-A big ego
According to the text, social media is a part of a larger media ecosystem made up
of: - ANS-Paid media & owned media (A and C)
, Why is social media so attractive for consumers? - ANS-It gives the consumer more
power.
Which is a true statement? - ANS-Over half of U.S. adults over the age of 65 were
Internet users.
What is the primary lesson behind the "United Breaks Guitars" case? - ANS-
Companies must be active in monitoring their brands online in order to respond in a
timely manner to customer issues.
A social media marketing plan does not require monitoring or adjustment during its
implementation. - ANS-False
The most popular uses for social media are brand awareness and building brand
preference. - ANS-True
Some of a brand's most passionate advocates can start off as disgruntled
customers. - ANS-True
It is very important for brands looking to engage in social media to focus on
broadcasting and promoting their message on these channels at every opportunity.
- ANS-False
A social media marketing strategy is something that should be developed to
support a brand's overall marketing plan. - ANS-True
Increasing search engine rankings and site traffic are two important goals for
brands that social media marketing cannot help achieve. - ANS-False
Which of the following is not part of the social media marketing planning cycle? -
ANS-Driving traffic
Why is it important to listen to conversations about a brand? - ANS-Comments can
help a company understand how it is perceived and where opportunities may lie.
Social media marketing goals must be flexible because: - ANS-new developments
sometimes occur while using social media.
All of the following are key objectives of SMM EXCEPT: - ANS-brand development
In addition to the primary SMM objectives, other secondary objectives include all of
these EXCEPT: - ANS-expanding brand loyalty.
What can be learned from listening includes all of these EXCEPT: - ANS-all of these
are correct
A "call to action" can be defined as: - ANS-the action you want someone to take at
