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COMM 348 EXAM 1 STUDY GUIDE

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COMM 348 EXAM 1 STUDY GUIDE

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COMM 348 EXAM 1 STUDY GUIDE

Social Identity Theory - Answers - the idea that ingroups consist of individuals who
perceive themselves to be members of the same social category and experience pride
through their group membership. thoughts, assumptions, feelings formed based on
perceived status

ingroup - Answers - "Us"—people with whom we share a common identity.

outgroup - Answers - "them" - those perceived as different or apart from our ingroup

stereotype - Answers - a generalized (sometimes accurate but often overgeneralized)
belief about a group of people. usually negative. normal human cognitive function

the ultimate attribution error - Answers - the tendency to make dispositional attributions
about an entire group of people. we attribute internal factors to negative behavior of
people in our out groups while we excuse negative behaviors of those in our ingroups
by attributing it to external factors. ex: "the white man shot up the school cause he
suffers from poor mental health . the black man shot up the school because black
communities are more susceptible to a history of crime and gang violence..."

social comparison - Answers - creates a social hierarchy. the reason that one ingroup
believes they are "better than" their outgroups

dress - Answers - any intentional modification of the body, and or supplements added to
the body. ex: clothes, spray tans, tattoos, jewelry, shoes, piercings, manipulating body
shape/size with exercise

tight culture - Answers - rigid social norms expects members to conform with them

loose culture - Answers - has relaxed social norms and allows conformity by members
to vary a good deal

cultural authentication - Answers - The process of selectively borrowing a cultural
object, such as an item of dress, and making it a part of the receiving culture.

tokenism - Answers - the practice of making only a perfunctory or symbolic effort to do a
particular thing, especially by recruiting a small number of people from
underrepresented groups in order to give the appearance of sexual or racial equality
within a workforce.

social cateogrization - Answers - cognitive process by which we form stereotypes

the process model - Answers - clothing as a message intended to be sent to a receiver.
linear/direct

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