RTV 3007 EXAM 1 CHAPTERS 1-5 QUESTIONS WITH
VERIFIED ANSWERS
T/F The New York Sun was the first daily newspaper created for the mass audience and
the first example of the "penny press." ch.1 - Answers - True
T/F As a point-to-point delivery system, radio telegraphy worked similarly to the
telegraph but without the wires. ch.1 - Answers - True
T/F Television is an asynchronous medium. ch.1 - Answers - False
T/F Radio is a synchronous medium. ch.1 - Answers - True
T/F Broadcast networks remain dominant today because of the paradigm shift caused
by the Internet. ch.1 - Answers - False
T/F The self-righting principle assumes that truth will win out over untruth in a free and
responsible society. ch.1 - Answers - True
T/F The Egyptians invented the first alphabet.
ch.1 - Answers - True
T/F When considering mass media, display refers to carrying information to receivers;
distribution refers to transmission.
ch.1 - Answers - False
T/F Generating revenue from media content is called monetizing. ch.1 - Answers - True
T/F Localism is increasingly irrelevant to broadcast radio stations.
ch.1 - Answers - False
T/F Moore's Law of technological change is rooted in the concept of diminishing returns.
ch.1 - Answers - False
Which of these forms of communication was used 40,000 years ago? ch.1 - Answers -
pictograms
Whose model of communication is known as "the Mathematical Model"? ch.1 - Answers
- shannon & weaver
The New York Sun was: ch.1 - Answers - founded by Benjamin Day & the first of the
penny press newspapers
, Which is considered the nation's first mass medium? ch.1 - Answers - newspapers
What do you call messages that are received almost instantaneously after
transmission? ch.1 - Answers - synchronous
Which of the following is an example of synchronous communication? ch.1 - Answers -
telephone
Which kind of an effect is it when the mass media cause us to take action? ch.1 -
Answers - behavioral
Which kind of an effect is it when we learn from the mass media? ch.1 - Answers -
cognitive
When your mood changes after watching a television program, you are experiencing
what type of media effect? ch.1 - Answers - emotional
The concept of accelerating change is most closely associated with which of the
following? ch.1 - Answers - Moore's Law
What does IBOC stand for? ch.1 - Answers - in band, on channel
What is probably the most revolutionary innovation since the printing press? ch.1 -
Answers - digitization of mediated content
Audience selection of programs now is less by linear listing and more by ch.1 - Answers
- random access & recommendations
Which of the following statements is true? ch.1 - Answers - "all of the above"
The FCC treats subscription-based media differently than broadcast media.
The Internet has full First Amendment protection.
The fairness doctrine is no longer in place.
T/F Fewer lives would have been lost in the Titanic disaster if the ship had been
equipped with radio equipment. ch.2 - Answers - false
T/F David Sarnoff's "radio music box" memo described a way to make money from
broadcast radio. ch.2 - Answers - true
T/F Until the 1940s, radio stations broadcasting music did not need to pay royalties to
composers. ch.2 - Answers - false
T/F CBS was so successful that it operated two networks: CBS One and CBS Blue.
ch.2 - Answers - false
VERIFIED ANSWERS
T/F The New York Sun was the first daily newspaper created for the mass audience and
the first example of the "penny press." ch.1 - Answers - True
T/F As a point-to-point delivery system, radio telegraphy worked similarly to the
telegraph but without the wires. ch.1 - Answers - True
T/F Television is an asynchronous medium. ch.1 - Answers - False
T/F Radio is a synchronous medium. ch.1 - Answers - True
T/F Broadcast networks remain dominant today because of the paradigm shift caused
by the Internet. ch.1 - Answers - False
T/F The self-righting principle assumes that truth will win out over untruth in a free and
responsible society. ch.1 - Answers - True
T/F The Egyptians invented the first alphabet.
ch.1 - Answers - True
T/F When considering mass media, display refers to carrying information to receivers;
distribution refers to transmission.
ch.1 - Answers - False
T/F Generating revenue from media content is called monetizing. ch.1 - Answers - True
T/F Localism is increasingly irrelevant to broadcast radio stations.
ch.1 - Answers - False
T/F Moore's Law of technological change is rooted in the concept of diminishing returns.
ch.1 - Answers - False
Which of these forms of communication was used 40,000 years ago? ch.1 - Answers -
pictograms
Whose model of communication is known as "the Mathematical Model"? ch.1 - Answers
- shannon & weaver
The New York Sun was: ch.1 - Answers - founded by Benjamin Day & the first of the
penny press newspapers
, Which is considered the nation's first mass medium? ch.1 - Answers - newspapers
What do you call messages that are received almost instantaneously after
transmission? ch.1 - Answers - synchronous
Which of the following is an example of synchronous communication? ch.1 - Answers -
telephone
Which kind of an effect is it when the mass media cause us to take action? ch.1 -
Answers - behavioral
Which kind of an effect is it when we learn from the mass media? ch.1 - Answers -
cognitive
When your mood changes after watching a television program, you are experiencing
what type of media effect? ch.1 - Answers - emotional
The concept of accelerating change is most closely associated with which of the
following? ch.1 - Answers - Moore's Law
What does IBOC stand for? ch.1 - Answers - in band, on channel
What is probably the most revolutionary innovation since the printing press? ch.1 -
Answers - digitization of mediated content
Audience selection of programs now is less by linear listing and more by ch.1 - Answers
- random access & recommendations
Which of the following statements is true? ch.1 - Answers - "all of the above"
The FCC treats subscription-based media differently than broadcast media.
The Internet has full First Amendment protection.
The fairness doctrine is no longer in place.
T/F Fewer lives would have been lost in the Titanic disaster if the ship had been
equipped with radio equipment. ch.2 - Answers - false
T/F David Sarnoff's "radio music box" memo described a way to make money from
broadcast radio. ch.2 - Answers - true
T/F Until the 1940s, radio stations broadcasting music did not need to pay royalties to
composers. ch.2 - Answers - false
T/F CBS was so successful that it operated two networks: CBS One and CBS Blue.
ch.2 - Answers - false
