RTV 3007 FINAL QUESTIONS WITH VERIFIED
ANSWERS
Although many inventors experimented with wireless technology, who is credited with
the patented "right releasing touch?" - Answers - Marconi
Who first proved James Clerk Maxwell's theory about the existence of sound waves? -
Answers - -Heinrich Hertz
One technological antecedent for America's broadcasting system is - Answers -
telegraphy
Which is true of the first radio broadcast of the nation's oldest U.S. radio station? -
Answers - Pittsburgh's KDKA station's maiden broadcast featured election returns,
music, sports, and talk
What was the first legislation to govern land-based stations, requiring federal licensing
of all radio transmitters? - Answers - the Radio Act of 1912
The first company organized solely and specifically to operate a broadcasting network
was: - Answers - NBC
It would be safe to that radio was saved in the 1950's by: - Answers - rock and roll
Vladimir Zworykin invented the iconoscope in 1923 - Answers - True
A carrier wave is modulated to - Answers - carry information
__________ scanning is used in creating a television - Answers - interlace
In radio transmission, __________ promises to replace U.S. analog radio broadcasting.
- Answers - DAB
Radio waves are similar to sound waves in that . . . - Answers - The energy in both
kinds of waves attenuate over time
What does lossless refer to? - Answers - A form of compression that reconstructs a
perfect replica of the original information
The department that prepares daily program logs and maintains a list of commercial
openings in the schedule is known as the __________ department. - Answers - Traffic
PPV subscribers - Answers - pay a separate charge for each PPV program they watch
, Which of the following is an advantage of broadcast advertising? - Answers - The
access to a large audience
Announcements that call attention to future programs of networks or stations are called
- Answers - Promos
The statistic used to compare the relative cost of advertising on various stations and
other media is the - Answers - CPM
NBC is an affiliate of WESH, in the Orlando market. - Answers - False
What term best describes an affiliate's contractual obligation to keep program schedule
times open for network programming as scheduled? - Answers - clearance
Under-the-table payoffs by recording company representatives to disc jockeys for
putting their music on the air is called: - Answers - payola
The term "tiering" in cable refers to - Answers - separating cable services into groups
with a separate fee for each level.
The term "psychographics" is used to describe the ________ of certain audiences. -
Answers - lifestyle and interests
The movement of viewers or listeners from one program to another is called - Answers -
audience flow
When a television network places four situation comedies into a two-hour time period,
this is a good example of __________ programming. - Answers - block
When a local independent station schedules situation comedies opposite an hour of
network and local news programs, this is a good example of __________ programming.
- Answers - counter
Which type of programs do local stations like to air as off-network syndicated programs
because they lend themselves to strip scheduling and effective promotion? - Answers -
Situation comedies
An off-network syndicated program is one that has been... - Answers - once broadcast
by a network and now offered to individual stations on a syndicated basis.
Game shows and magazine-news shows that air during access time, such as
Jeopardy!, Hard Copy, and Entertainment Tonight, are examples of - Answers - first-run
syndication
ANSWERS
Although many inventors experimented with wireless technology, who is credited with
the patented "right releasing touch?" - Answers - Marconi
Who first proved James Clerk Maxwell's theory about the existence of sound waves? -
Answers - -Heinrich Hertz
One technological antecedent for America's broadcasting system is - Answers -
telegraphy
Which is true of the first radio broadcast of the nation's oldest U.S. radio station? -
Answers - Pittsburgh's KDKA station's maiden broadcast featured election returns,
music, sports, and talk
What was the first legislation to govern land-based stations, requiring federal licensing
of all radio transmitters? - Answers - the Radio Act of 1912
The first company organized solely and specifically to operate a broadcasting network
was: - Answers - NBC
It would be safe to that radio was saved in the 1950's by: - Answers - rock and roll
Vladimir Zworykin invented the iconoscope in 1923 - Answers - True
A carrier wave is modulated to - Answers - carry information
__________ scanning is used in creating a television - Answers - interlace
In radio transmission, __________ promises to replace U.S. analog radio broadcasting.
- Answers - DAB
Radio waves are similar to sound waves in that . . . - Answers - The energy in both
kinds of waves attenuate over time
What does lossless refer to? - Answers - A form of compression that reconstructs a
perfect replica of the original information
The department that prepares daily program logs and maintains a list of commercial
openings in the schedule is known as the __________ department. - Answers - Traffic
PPV subscribers - Answers - pay a separate charge for each PPV program they watch
, Which of the following is an advantage of broadcast advertising? - Answers - The
access to a large audience
Announcements that call attention to future programs of networks or stations are called
- Answers - Promos
The statistic used to compare the relative cost of advertising on various stations and
other media is the - Answers - CPM
NBC is an affiliate of WESH, in the Orlando market. - Answers - False
What term best describes an affiliate's contractual obligation to keep program schedule
times open for network programming as scheduled? - Answers - clearance
Under-the-table payoffs by recording company representatives to disc jockeys for
putting their music on the air is called: - Answers - payola
The term "tiering" in cable refers to - Answers - separating cable services into groups
with a separate fee for each level.
The term "psychographics" is used to describe the ________ of certain audiences. -
Answers - lifestyle and interests
The movement of viewers or listeners from one program to another is called - Answers -
audience flow
When a television network places four situation comedies into a two-hour time period,
this is a good example of __________ programming. - Answers - block
When a local independent station schedules situation comedies opposite an hour of
network and local news programs, this is a good example of __________ programming.
- Answers - counter
Which type of programs do local stations like to air as off-network syndicated programs
because they lend themselves to strip scheduling and effective promotion? - Answers -
Situation comedies
An off-network syndicated program is one that has been... - Answers - once broadcast
by a network and now offered to individual stations on a syndicated basis.
Game shows and magazine-news shows that air during access time, such as
Jeopardy!, Hard Copy, and Entertainment Tonight, are examples of - Answers - first-run
syndication
