MBA MFT Study Cards Exam 2026–2027|||questions and
answers with rationales/graded A+/2026 update/100%
correct /instant download
Terms in this set (254)
major segmentation variables (4) (1) geographic, (2) demographic, (3) psychographic, (4)
behavioral
penetrated market set of customers who are buying the company's product
target market qualified available market the company decides to pursue
available market set of consumers who have interest, income, and access to a
particular offer
potential market set of consumer with a sufficient level of interest in a market
offer
corporate culture shared experiences, stories, beliefs, & norms that characterize
an organization
strategic marketing plan lays out the target market and the firm's value proposition,
based on an analysis of the best market opportunities
5 stages of consumer buying process (1) need recognition, (2) information search, (3) evaluation of
decision process alternatives, (4) purchase decision, (5) post-purchase behavior
8 steps of business purchasing process (1) identify need, (2) select specific product, (3) appoint
purchase team, (4) specify technicalities, (5) budget for
purchase, (6) research potential suppliers, (7) solicit bids, (8)
award contracts
4 factors influencing consumer behavior (1) cultural, (2) social, (3) personal, (4) psychological
4 factors that influence business purchasing (1) environmental, (2) organizational, (3) interpersonal, (4)
behavior individual
competitive intelligence defining, gathering, analyzing, & distributing intelligence
about products, customers, competitors, and any aspects of
the environment needed to support executives & managers
making strategic decisions for an organization
, managerial decision making process steps (1) establish the objective, (2) define the problem, (3) identify
(6) possible solutions, (4) evaluate alternative courses of action,
(5) implement the decision, (6) acquire feedback
8 major models of marketing (1) advertising, (2) sales promotion, (3) events & experiences,
communication (4) public relations & publicity, (5) direct marketing, (6)
interactive marketing, (7) word-of-mouth marketing, (8)
personal selling
pull strategy the manufacturer uses advertising and other communication
to persuade consumers to demand the product from
intermediaries, thus inducing intermediaries to order it
push strategy uses the manufacturer's sales force, trade promotion money,
or other means to induce intermediaries to carry, promote, &
sell the product to end users
points-of-parity (POPs) attributes or benefit associations that are not necessarily
unique to the brand but may be shared with other brands
points-of-difference (PODs) attributes of benefits that consumers strongly associate with a
brand, positively evaluate, and believe they could NOT find to
the same extent with a competitive brand
posititioning the act of designing a company's offering and image to
occupy a distinctive place in the minds of the target market
supersegment set of segments sharing some exploitable similarity
5 key criteria market segments must rate (1) measurable, (2) sustainable, (3) accessible, (4)
favorably on to be useful differentiable, (5) actionable
pyschographic the science of using psychology & demographics to better
understand consumers
variables of demographic segmentation (6) (1) age and life-cycle stage, (2) life stage, (3) gender, (4)
income, (5) generation, (6) race & culture
investment banking a specific division of banking related to the creation of capital
for other companies, governments, and entities
weak form assumes that all info contained in past price movements is
reflected in the current market price. info about recent trends
in a stock price is no use in selecting a stock
semi-strong form states the current market price reflects all publicly available
information. to gain abnormal returns insider info is needed
answers with rationales/graded A+/2026 update/100%
correct /instant download
Terms in this set (254)
major segmentation variables (4) (1) geographic, (2) demographic, (3) psychographic, (4)
behavioral
penetrated market set of customers who are buying the company's product
target market qualified available market the company decides to pursue
available market set of consumers who have interest, income, and access to a
particular offer
potential market set of consumer with a sufficient level of interest in a market
offer
corporate culture shared experiences, stories, beliefs, & norms that characterize
an organization
strategic marketing plan lays out the target market and the firm's value proposition,
based on an analysis of the best market opportunities
5 stages of consumer buying process (1) need recognition, (2) information search, (3) evaluation of
decision process alternatives, (4) purchase decision, (5) post-purchase behavior
8 steps of business purchasing process (1) identify need, (2) select specific product, (3) appoint
purchase team, (4) specify technicalities, (5) budget for
purchase, (6) research potential suppliers, (7) solicit bids, (8)
award contracts
4 factors influencing consumer behavior (1) cultural, (2) social, (3) personal, (4) psychological
4 factors that influence business purchasing (1) environmental, (2) organizational, (3) interpersonal, (4)
behavior individual
competitive intelligence defining, gathering, analyzing, & distributing intelligence
about products, customers, competitors, and any aspects of
the environment needed to support executives & managers
making strategic decisions for an organization
, managerial decision making process steps (1) establish the objective, (2) define the problem, (3) identify
(6) possible solutions, (4) evaluate alternative courses of action,
(5) implement the decision, (6) acquire feedback
8 major models of marketing (1) advertising, (2) sales promotion, (3) events & experiences,
communication (4) public relations & publicity, (5) direct marketing, (6)
interactive marketing, (7) word-of-mouth marketing, (8)
personal selling
pull strategy the manufacturer uses advertising and other communication
to persuade consumers to demand the product from
intermediaries, thus inducing intermediaries to order it
push strategy uses the manufacturer's sales force, trade promotion money,
or other means to induce intermediaries to carry, promote, &
sell the product to end users
points-of-parity (POPs) attributes or benefit associations that are not necessarily
unique to the brand but may be shared with other brands
points-of-difference (PODs) attributes of benefits that consumers strongly associate with a
brand, positively evaluate, and believe they could NOT find to
the same extent with a competitive brand
posititioning the act of designing a company's offering and image to
occupy a distinctive place in the minds of the target market
supersegment set of segments sharing some exploitable similarity
5 key criteria market segments must rate (1) measurable, (2) sustainable, (3) accessible, (4)
favorably on to be useful differentiable, (5) actionable
pyschographic the science of using psychology & demographics to better
understand consumers
variables of demographic segmentation (6) (1) age and life-cycle stage, (2) life stage, (3) gender, (4)
income, (5) generation, (6) race & culture
investment banking a specific division of banking related to the creation of capital
for other companies, governments, and entities
weak form assumes that all info contained in past price movements is
reflected in the current market price. info about recent trends
in a stock price is no use in selecting a stock
semi-strong form states the current market price reflects all publicly available
information. to gain abnormal returns insider info is needed
