MKTG 451 EXAM 4_52 QUESTIONS WITH
VERIFIED ANSWERS
2-sided/sharing - CORRECT ANSWER Groupon's type of market?
online market that trades coupons, rather than actual products
1) intermediary between subscribers and local businesses
2) provides shipping and transportation - CORRECT ANSWER What is Groupon?
uses its subscribers as a marketing tool by encouraging them to share their
experiences through social media networks
1) reward their subscribers by sending them "Groupon dollars" for bringing in
non-subscribers who begin making purchases - CORRECT ANSWER Groupon's
Marketing Strategy
splits the revenue with the businesses that provide the coupons they sell
1) changed revenue ratio to be based on the product itself, the demand for the
product, and the margin per unit. - CORRECT ANSWER How Groupon Makes
Money?
centered on both volume and promotional discounting
1) easy to replicate by competitors
2) not a sustainable, long-term model that will continue to bring in profits,
especially in the rapidly growing e-commerce industry. - CORRECT ANSWER
Groupon's Business Model?
, 1) increase customer base
2) increase number of merchant partners
3) stay ahead in innovation - CORRECT ANSWER Core Objectives for Groupon?
1) added more "real-time" deals
2) improve customer service
3) invest in larger subscriber base
4) increase sales force
5) provide merchants continuous feedback surveys
6) recognize technological advancements
7) study consumer behavior - CORRECT ANSWER Critical Activities/Resources
Supporting Groupon's Objectives?
Netflix
1) also able to stream online to younger generation
2) secret warehouses for overnight delivery
RedBox
1) kiosks in many locations
2) DVD and game rentals - CORRECT ANSWER Netflix vs. RedBox?
RedBox - CORRECT ANSWER _____ is not threatening to Netflix's future.
must increase their innovation and create a competitive advantage
VERIFIED ANSWERS
2-sided/sharing - CORRECT ANSWER Groupon's type of market?
online market that trades coupons, rather than actual products
1) intermediary between subscribers and local businesses
2) provides shipping and transportation - CORRECT ANSWER What is Groupon?
uses its subscribers as a marketing tool by encouraging them to share their
experiences through social media networks
1) reward their subscribers by sending them "Groupon dollars" for bringing in
non-subscribers who begin making purchases - CORRECT ANSWER Groupon's
Marketing Strategy
splits the revenue with the businesses that provide the coupons they sell
1) changed revenue ratio to be based on the product itself, the demand for the
product, and the margin per unit. - CORRECT ANSWER How Groupon Makes
Money?
centered on both volume and promotional discounting
1) easy to replicate by competitors
2) not a sustainable, long-term model that will continue to bring in profits,
especially in the rapidly growing e-commerce industry. - CORRECT ANSWER
Groupon's Business Model?
, 1) increase customer base
2) increase number of merchant partners
3) stay ahead in innovation - CORRECT ANSWER Core Objectives for Groupon?
1) added more "real-time" deals
2) improve customer service
3) invest in larger subscriber base
4) increase sales force
5) provide merchants continuous feedback surveys
6) recognize technological advancements
7) study consumer behavior - CORRECT ANSWER Critical Activities/Resources
Supporting Groupon's Objectives?
Netflix
1) also able to stream online to younger generation
2) secret warehouses for overnight delivery
RedBox
1) kiosks in many locations
2) DVD and game rentals - CORRECT ANSWER Netflix vs. RedBox?
RedBox - CORRECT ANSWER _____ is not threatening to Netflix's future.
must increase their innovation and create a competitive advantage
