MRKT 451 QUIZ 2 EXAM QUESTIONS WITH VERIFIED ANSWERS
100% Correct 65
Incorrect 0
1 of 65
Definition
Possess only description
Give this one a go later!
Ordinal scale Variability
Nominal scale Stratified sampling
Don't know?
2 of 65
,Term
Errors in field data collection: respondents (unintentional)
Give this one a go later!
-Reduce recall errors
-Rich + descriptive info
-Complement quantitative data
-Lack of representativeness
-Subjective interpretation
-Inability to measure unseen aspect
-Feedback
-Quality control
-Adaptability
-Human errors
-Slowness
-High cost
-Fear of interviewer's evaluation
Errors:
-Misunderstanding
-Attention loss
-Distractions
-Guessing
-Fatigue
Control measures:
-Well-drafted questionnaire
-Instructions/examples
, -Reversals of scale end points
-Use of prompters
-Low cost
-Respondent control
-No interviewer-evaluation apprehension
-Respondents' erros/misunderstanding
-Self-selection bias
-Low response rate
Don't know?
3 of 65
Definition
Structured questions with predetermined response options + large
sample
Specific and clearly-defined research purpose
Give this one a go later!
Probability sampling methods Questionnaire/survey cover letter
Quantitative research (surveys) Question response formats
Don't know?
, 4 of 65
Term
Confidence interval approach to determine sample size
Give this one a go later!
Probability that the true population mean is included in the range
Need to have variability (%), confidence level (1.96), and acceptance error (+/-
3%)
z refers to the level of confidence: 1.96 vs 2.58
-Fast turnaround
-No interviewer error
-Real-time data access
-Protection of privacy
-No geographical/time limitations
-Lower costs
-Absences of interviewer (lack of quality control)
-Sample representativeness
-Different types of incentives
Nature of the property being measured
Previous studies
Data collection mode
Scale level desired (higher level would give more info)
100% Correct 65
Incorrect 0
1 of 65
Definition
Possess only description
Give this one a go later!
Ordinal scale Variability
Nominal scale Stratified sampling
Don't know?
2 of 65
,Term
Errors in field data collection: respondents (unintentional)
Give this one a go later!
-Reduce recall errors
-Rich + descriptive info
-Complement quantitative data
-Lack of representativeness
-Subjective interpretation
-Inability to measure unseen aspect
-Feedback
-Quality control
-Adaptability
-Human errors
-Slowness
-High cost
-Fear of interviewer's evaluation
Errors:
-Misunderstanding
-Attention loss
-Distractions
-Guessing
-Fatigue
Control measures:
-Well-drafted questionnaire
-Instructions/examples
, -Reversals of scale end points
-Use of prompters
-Low cost
-Respondent control
-No interviewer-evaluation apprehension
-Respondents' erros/misunderstanding
-Self-selection bias
-Low response rate
Don't know?
3 of 65
Definition
Structured questions with predetermined response options + large
sample
Specific and clearly-defined research purpose
Give this one a go later!
Probability sampling methods Questionnaire/survey cover letter
Quantitative research (surveys) Question response formats
Don't know?
, 4 of 65
Term
Confidence interval approach to determine sample size
Give this one a go later!
Probability that the true population mean is included in the range
Need to have variability (%), confidence level (1.96), and acceptance error (+/-
3%)
z refers to the level of confidence: 1.96 vs 2.58
-Fast turnaround
-No interviewer error
-Real-time data access
-Protection of privacy
-No geographical/time limitations
-Lower costs
-Absences of interviewer (lack of quality control)
-Sample representativeness
-Different types of incentives
Nature of the property being measured
Previous studies
Data collection mode
Scale level desired (higher level would give more info)
