MKT 4385 EXAM 1 MARKETING STRATEGIES
QUESTIONS WITH VERIFIED ANSWERS
To have a good value proposition a company should maximize all three types of
customer value equally. - Answers - False
The exceptional service available on Singapore Airlines is an example of relational
value. - Answers - False
A price value proposition generally consists of all of the approaches below except -
Answers - Delivery of superior customer service
A successful price value proposition is usually multifaceted and supported by a cost-
oriented culture. - Answers - True
Home Depot decided to pursue the value proposition of relational value, and hence
focused on its homeowner customers rather than professional contractors, as the latter
would be more strongly driven by performance and price. What would Home Depot do
... - Answers - emphasize personal touch, customization, and service.
A local grocery store would like to position the pre-made meals area of its store to excel
on performance. Which of the following approach do you recommend as the best path
to sustainable competitive advantage? - Answers - emphasize convenience, aim for
parity with competitors on customization and price
A company can create synergies by leveraging its assets for multiple uses and by
aligning its business model elements. - Answers - True
A value proposition needs to be all of the following, except ... - Answers - non-
substitutable
Firms that focus on relational value as a value proposition just need to provide good
functional benefits of their product or service. - Answers - False
Which of the following is not a type of value that can be offered by firms as their
customer value proposition: - Answers - asset value
In completing a checklist on competitor assets and competencies, some of the areas to
be considered include all but one of the following - Answers - strategic programming
, Which of the following is not an indicator of market maturity or decline? - Answers -
Predictions for high growth
In conducting a competitor analysis, which of the following is not relevant: - Answers -
Accounting methodologies
Potential market entrants might use all but one of the following to enter a market: -
Answers - Market penetration
The competitive strength grid lists the product-markets served by each competitor and
identifies for each product market the strengths of each competitor. - Answers - False
Porter's five-factor model provides insight into the present and future profitability of an
industry. - Answers - True
One of the three components of environmental analysis is internal analysis. - Answers -
False
A strategic uncertainty should be evaluated with respect to its impact and relevance to
future strategy. - Answers - False
Demographic trends can be a strong indicator of the growth of a market and it can be
predictable. - Answers - True
Decision-driven scenarios ... - Answers - help make the go/no-go decision
A national movie theatre chain like AMC Theatres would consider which of the following
organizations an indirect competitor? - Answers - Netflix
Apple's relationship with Samsung in the cell phone space is an example of - Answers -
primary competitors
Beth owns and operates a garden store focusing on plants native to her region. Though
she knows she needs to monitor all kinds of brick-and-mortar and online companies
selling plants, she feels most concerned about other garden stores within driving
distance. These stores would be considered her - Answers - primary competitors
Educational institutions, as well as companies, face stiff competition. The University of
Florida and Florida State University, who target the same students, would be
considered - Answers - primary competition
Exit barriers are crucial to a firm's ability to exercise an exit alternative. Which of the
following is not an exit barrier? - Answers - high market growth rate
QUESTIONS WITH VERIFIED ANSWERS
To have a good value proposition a company should maximize all three types of
customer value equally. - Answers - False
The exceptional service available on Singapore Airlines is an example of relational
value. - Answers - False
A price value proposition generally consists of all of the approaches below except -
Answers - Delivery of superior customer service
A successful price value proposition is usually multifaceted and supported by a cost-
oriented culture. - Answers - True
Home Depot decided to pursue the value proposition of relational value, and hence
focused on its homeowner customers rather than professional contractors, as the latter
would be more strongly driven by performance and price. What would Home Depot do
... - Answers - emphasize personal touch, customization, and service.
A local grocery store would like to position the pre-made meals area of its store to excel
on performance. Which of the following approach do you recommend as the best path
to sustainable competitive advantage? - Answers - emphasize convenience, aim for
parity with competitors on customization and price
A company can create synergies by leveraging its assets for multiple uses and by
aligning its business model elements. - Answers - True
A value proposition needs to be all of the following, except ... - Answers - non-
substitutable
Firms that focus on relational value as a value proposition just need to provide good
functional benefits of their product or service. - Answers - False
Which of the following is not a type of value that can be offered by firms as their
customer value proposition: - Answers - asset value
In completing a checklist on competitor assets and competencies, some of the areas to
be considered include all but one of the following - Answers - strategic programming
, Which of the following is not an indicator of market maturity or decline? - Answers -
Predictions for high growth
In conducting a competitor analysis, which of the following is not relevant: - Answers -
Accounting methodologies
Potential market entrants might use all but one of the following to enter a market: -
Answers - Market penetration
The competitive strength grid lists the product-markets served by each competitor and
identifies for each product market the strengths of each competitor. - Answers - False
Porter's five-factor model provides insight into the present and future profitability of an
industry. - Answers - True
One of the three components of environmental analysis is internal analysis. - Answers -
False
A strategic uncertainty should be evaluated with respect to its impact and relevance to
future strategy. - Answers - False
Demographic trends can be a strong indicator of the growth of a market and it can be
predictable. - Answers - True
Decision-driven scenarios ... - Answers - help make the go/no-go decision
A national movie theatre chain like AMC Theatres would consider which of the following
organizations an indirect competitor? - Answers - Netflix
Apple's relationship with Samsung in the cell phone space is an example of - Answers -
primary competitors
Beth owns and operates a garden store focusing on plants native to her region. Though
she knows she needs to monitor all kinds of brick-and-mortar and online companies
selling plants, she feels most concerned about other garden stores within driving
distance. These stores would be considered her - Answers - primary competitors
Educational institutions, as well as companies, face stiff competition. The University of
Florida and Florida State University, who target the same students, would be
considered - Answers - primary competition
Exit barriers are crucial to a firm's ability to exercise an exit alternative. Which of the
following is not an exit barrier? - Answers - high market growth rate
