Marketing 350 Worsham Exam 4 Questions
and Answers
Question 1
Effective Omnichannel Retailing
Correct Answer
Integrated CRM
Brand Image
Pricing
Supply Chain
Question 2
Continuous Ad. Sch.
Correct Answer
Runs steadily through the year
Suited to: products and services that are consumed continually at relatively steady
rates, require a steady level of persuasive and/or reminder advertising
Question 3
Selective Distribution
Correct Answer
Pick and choose retail outlets
Shopping
Question 4
CLICKER QUESTION: Which one is not a type of vertical marketing system?
Correct Answer
A: Traditional
Page 1 of 24
,Question 5
Assortment
Correct Answer
Different types of products that a business makes or a retailer offers for sale:
breadth, length, depth, consistency
Question 6
Competitive Parity
Correct Answer
figuring out what market share is compared to competitors, set budget at your
share of market
Does not: allow growth
Communication expenses equal share of market
Question 7
Emotional
Correct Answer
o Fear/Safety- scare into doing something or not doing something
o Humor- keep us from arguing about the product
problem: culture bound
-appeals more to men than women
o Happiness- all into one category, seeks emotion
o Love/Sex
o Comfort
o Nostalgia
Question 8
Quick Response Systems
Correct Answer
the exact same thing as just in time but for the retail world
Ex: Dillards does not have to stock lots of merchandise on shelf, has automatic
system gets in new shipment
Customer Benefits: from getting fresher merchandise
Retailer Benefits: because they don't pay for weeks worth but pay for days worth.
Page 2 of 24
, Question 9
CLICKER QUESTION: Why have JIT systems become so popular?
Correct Answer
A: Merchandise is fresh and up-to-date
Question 10
Remind
Correct Answer
Remind or prompt repurchases, maturity stage
Question 11
Intensive Distribution
Correct Answer
Designed to get products into as many outlets as possible (Pepsi, Kraft)
Convenience
Question 12
Convenience Stores
Correct Answer
Limited variety, good location
-Food Retailers
Question 13
Off-price Retailers
Correct Answer
Inconsistent assortment of brand names at low prices
Page 3 of 24
and Answers
Question 1
Effective Omnichannel Retailing
Correct Answer
Integrated CRM
Brand Image
Pricing
Supply Chain
Question 2
Continuous Ad. Sch.
Correct Answer
Runs steadily through the year
Suited to: products and services that are consumed continually at relatively steady
rates, require a steady level of persuasive and/or reminder advertising
Question 3
Selective Distribution
Correct Answer
Pick and choose retail outlets
Shopping
Question 4
CLICKER QUESTION: Which one is not a type of vertical marketing system?
Correct Answer
A: Traditional
Page 1 of 24
,Question 5
Assortment
Correct Answer
Different types of products that a business makes or a retailer offers for sale:
breadth, length, depth, consistency
Question 6
Competitive Parity
Correct Answer
figuring out what market share is compared to competitors, set budget at your
share of market
Does not: allow growth
Communication expenses equal share of market
Question 7
Emotional
Correct Answer
o Fear/Safety- scare into doing something or not doing something
o Humor- keep us from arguing about the product
problem: culture bound
-appeals more to men than women
o Happiness- all into one category, seeks emotion
o Love/Sex
o Comfort
o Nostalgia
Question 8
Quick Response Systems
Correct Answer
the exact same thing as just in time but for the retail world
Ex: Dillards does not have to stock lots of merchandise on shelf, has automatic
system gets in new shipment
Customer Benefits: from getting fresher merchandise
Retailer Benefits: because they don't pay for weeks worth but pay for days worth.
Page 2 of 24
, Question 9
CLICKER QUESTION: Why have JIT systems become so popular?
Correct Answer
A: Merchandise is fresh and up-to-date
Question 10
Remind
Correct Answer
Remind or prompt repurchases, maturity stage
Question 11
Intensive Distribution
Correct Answer
Designed to get products into as many outlets as possible (Pepsi, Kraft)
Convenience
Question 12
Convenience Stores
Correct Answer
Limited variety, good location
-Food Retailers
Question 13
Off-price Retailers
Correct Answer
Inconsistent assortment of brand names at low prices
Page 3 of 24
