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MKT 3422 – ADVANCED MARKETING STRATEGY | COMPLETE EXAM 2026/2027 | COMPLETE STUDY GUIDE

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MKT 3422 – ADVANCED MARKETING STRATEGY | COMPLETE EXAM 2026/2027 | COMPLETE STUDY GUIDE

Institution
MKT 3422
Course
MKT 3422

Content preview

Advanced Marketing Strategy — Study Pack




MKT 3422 – ADVANCED MARKETING STRATEGY |
COMPLETE EXAM 2026/2027 | COMPLETE STUDY
GUIDE




ADVANCED MARKETING STRATEGY – COMPLETE EXAM STUDY GUIDE
(SWOT, PESTEL & 4Ps FRAMEWORKS + REAL-WORLD CASE STUDIES:
COCA-COLA, TESLA & NETFLIX)




ADVANCED MARKETING STRATEGY
Comprehensive Study Pack

Frameworks • Case Studies • Practice Questions



Covers SWOT, PESTEL, and the Marketing Mix (4Ps), applied to Coca-Cola,
Tesla, and Netflix




Page 1 of 15

, Advanced Marketing Strategy — Study Pack



.
• Section 1 — Core Frameworks: SWOT, PESTEL, and the 4Ps, with
templates you can reuse for any case.
• Section 2 — Applied Case Studies: Coca-Cola, Tesla, and Netflix, each
analyzed with SWOT and PESTEL.
• Section 3 — Practice Questions: 10 exam-style multiple-choice questions
with answers and explanations.
• Section 4 — Exam Technique: how to structure a strategy answer under
time pressure.




Page 2 of 15
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