BUSI 830 Research Methods Final
QUESTIONS AND VERIFIED CORRECT
ANSWERS GRADED A+ LATEST 100%
GUARANTEED PASS
.
qualitative business research - CORRECT ANSWER-Research that addresses business objectives
through techniques that allow the researcher to provide elaborate interpretations of
phenomena without depending on numerical measurement; its focus is on discovering true
inner meanings and new insights.
quantitative business research - CORRECT ANSWER-Business research that addresses research
objectives through empirical assessments that involve numerical measurement and analysis.
systematic error - CORRECT ANSWER-Error resulting from some imperfect aspect of the
research design that causes respondent error or from a mistake in the execution of the
research.
,observation - CORRECT ANSWER-The systematic process of recording the behavioral patterns of
people, objects, and occurrences as they are witnessed.
control group - CORRECT ANSWER-A group of subjects to whom no experimental treatment is
administered.
experimental group - CORRECT ANSWER-A group of subjects to whom an experimental
treatment is administered.
experimental treatment - CORRECT ANSWER-The term referring to the way an experimental
variable is manipulated.
attribute - CORRECT ANSWER-A single characteristic or fundamental feature of an object,
person, situation, or issue.
coefficient alpha (?) - CORRECT ANSWER-The most commonly applied estimate of a multiple-
item scale's reliability. It represents the average of all possible split-half reliabilities for a
construct.
composite measures - CORRECT ANSWER-Assign a value to an observation based on a
mathematical derivation of multiple variables.
concept - CORRECT ANSWER-A generalized idea that represents something of meaning.
construct - CORRECT ANSWER-A term used to refer to concepts measured with multiple
variables.
construct validity - CORRECT ANSWER-Exists when a measure reliably measures and truthfully
represents a unique concept; consists of several components including face validity, content
validity, criterion validity, convergent validity, and discriminant validity.
, content validity - CORRECT ANSWER-The degree that a measure covers the breadth of the
domain of interest.
continuous measures - CORRECT ANSWER-Measures that reflect the intensity of a concept by
assigning values that can take on any value along some scale range.
convergent validity - CORRECT ANSWER-Concepts that should be related to one another are in
fact related; highly reliable scales contain convergent validity.
correspondence rules - CORRECT ANSWER-Indicate the way that a certain value on a scale
corresponds to some true value of a concept.
criterion validity - CORRECT ANSWER-The ability of a measure to correlate with other standard
measures of similar constructs or established criteria.
discrete measures - CORRECT ANSWER-Measures that take on only one of a finite number of
values.
discriminant validity - CORRECT ANSWER-Represents the uniqueness or distinctiveness of a
measure; a scale should not correlate too highly with a measure of a different construct.
face validity - CORRECT ANSWER-A scale's content logically appears to reflect what was
intended to be measured.
index measures - CORRECT ANSWER-An index assigns a value based on how much of the
concept being measured is associated with an observation. Indexes often are formed by putting
several variables together.
QUESTIONS AND VERIFIED CORRECT
ANSWERS GRADED A+ LATEST 100%
GUARANTEED PASS
.
qualitative business research - CORRECT ANSWER-Research that addresses business objectives
through techniques that allow the researcher to provide elaborate interpretations of
phenomena without depending on numerical measurement; its focus is on discovering true
inner meanings and new insights.
quantitative business research - CORRECT ANSWER-Business research that addresses research
objectives through empirical assessments that involve numerical measurement and analysis.
systematic error - CORRECT ANSWER-Error resulting from some imperfect aspect of the
research design that causes respondent error or from a mistake in the execution of the
research.
,observation - CORRECT ANSWER-The systematic process of recording the behavioral patterns of
people, objects, and occurrences as they are witnessed.
control group - CORRECT ANSWER-A group of subjects to whom no experimental treatment is
administered.
experimental group - CORRECT ANSWER-A group of subjects to whom an experimental
treatment is administered.
experimental treatment - CORRECT ANSWER-The term referring to the way an experimental
variable is manipulated.
attribute - CORRECT ANSWER-A single characteristic or fundamental feature of an object,
person, situation, or issue.
coefficient alpha (?) - CORRECT ANSWER-The most commonly applied estimate of a multiple-
item scale's reliability. It represents the average of all possible split-half reliabilities for a
construct.
composite measures - CORRECT ANSWER-Assign a value to an observation based on a
mathematical derivation of multiple variables.
concept - CORRECT ANSWER-A generalized idea that represents something of meaning.
construct - CORRECT ANSWER-A term used to refer to concepts measured with multiple
variables.
construct validity - CORRECT ANSWER-Exists when a measure reliably measures and truthfully
represents a unique concept; consists of several components including face validity, content
validity, criterion validity, convergent validity, and discriminant validity.
, content validity - CORRECT ANSWER-The degree that a measure covers the breadth of the
domain of interest.
continuous measures - CORRECT ANSWER-Measures that reflect the intensity of a concept by
assigning values that can take on any value along some scale range.
convergent validity - CORRECT ANSWER-Concepts that should be related to one another are in
fact related; highly reliable scales contain convergent validity.
correspondence rules - CORRECT ANSWER-Indicate the way that a certain value on a scale
corresponds to some true value of a concept.
criterion validity - CORRECT ANSWER-The ability of a measure to correlate with other standard
measures of similar constructs or established criteria.
discrete measures - CORRECT ANSWER-Measures that take on only one of a finite number of
values.
discriminant validity - CORRECT ANSWER-Represents the uniqueness or distinctiveness of a
measure; a scale should not correlate too highly with a measure of a different construct.
face validity - CORRECT ANSWER-A scale's content logically appears to reflect what was
intended to be measured.
index measures - CORRECT ANSWER-An index assigns a value based on how much of the
concept being measured is associated with an observation. Indexes often are formed by putting
several variables together.
