GaTech MGT 8803 Marketing Exam Prep
2026/2027 – Key Concepts, Practice
Questions & Solutions
Promotion Types - correct answer-1. personal selling
2. mass selling
3. sales promotion
Marketing Mix Levers - correct answer-4 P's - product, place, price, promotion
Accumulating - correct answer-Collecting products from many small producers
Acquisition - correct answer-where the company converts a prospect into a
customer, meaning they are actually using their offerings and paying for them
Activities - correct answer-identify what people do and are objectively observable
Adoption Life Cycle - correct answer-Innovators. Early Adopters. Early Majority.
Late majority. Laggards or Non adopters.
,customer adoption process - correct answer-awareness, interest, evaluation, trial,
decision, confirmation (dissonance may set in after the decision)
Advertising - correct answer-any paid form of nonpersonal presentation and
promotion of ideas, goods, or services by an identified sponsor
Advertising Types - correct answer-Product and Institutional
Agent Wholesaler - correct answer-does not own the products it sells
AIDA Model - correct answer-Attention, Interest, Desire, Action
Assorting - correct answer-assembling a variety of products that are likely to
appeal to customer wants
Attitude - correct answer-a point of view; learned
Average cost pricing - correct answer-adding a markup to average cost of a
product. Easy to lose money if demand forecasting is not highly accurate.
Avoid Hit-or-Miss Marketing - correct answer-following a logical marketing
strategy planning process and basing the process on sound marketing research
Awareness Stage - correct answer-the buyer first learns about the existence of a
product but may lack more details to consider it further
, Basic Functions of Business Enterprise - correct answer-Marketing and Innovation
Belief - correct answer-an opinion
BEP strength - correct answer-Cost oriented tool - not a demand oriented tool.
Bid Pricing - correct answer-offering a specific price for each possible job rather
than setting a price that applies for all customers
Brand Insistence - correct answer-customers insist on a firm's branded product
and are willing to search for it
Brand Non-Recognition - correct answer-final consumers don't recognize a brand
at all
Brand Preference - correct answer-target customers usually choose the brand
over other brands, perhaps because of habit or favorable past experience
Brand Recognition - correct answer-customers recognize the brand
Brand Rejection - correct answer-potential customers won't buy a brand unless
its image is changed or something is done to alter the buyer's perception of the
brand
Branding - correct answer-the use of a name, term, symbol, or design—or a
combination of these—to identify a product and create an emotional response
2026/2027 – Key Concepts, Practice
Questions & Solutions
Promotion Types - correct answer-1. personal selling
2. mass selling
3. sales promotion
Marketing Mix Levers - correct answer-4 P's - product, place, price, promotion
Accumulating - correct answer-Collecting products from many small producers
Acquisition - correct answer-where the company converts a prospect into a
customer, meaning they are actually using their offerings and paying for them
Activities - correct answer-identify what people do and are objectively observable
Adoption Life Cycle - correct answer-Innovators. Early Adopters. Early Majority.
Late majority. Laggards or Non adopters.
,customer adoption process - correct answer-awareness, interest, evaluation, trial,
decision, confirmation (dissonance may set in after the decision)
Advertising - correct answer-any paid form of nonpersonal presentation and
promotion of ideas, goods, or services by an identified sponsor
Advertising Types - correct answer-Product and Institutional
Agent Wholesaler - correct answer-does not own the products it sells
AIDA Model - correct answer-Attention, Interest, Desire, Action
Assorting - correct answer-assembling a variety of products that are likely to
appeal to customer wants
Attitude - correct answer-a point of view; learned
Average cost pricing - correct answer-adding a markup to average cost of a
product. Easy to lose money if demand forecasting is not highly accurate.
Avoid Hit-or-Miss Marketing - correct answer-following a logical marketing
strategy planning process and basing the process on sound marketing research
Awareness Stage - correct answer-the buyer first learns about the existence of a
product but may lack more details to consider it further
, Basic Functions of Business Enterprise - correct answer-Marketing and Innovation
Belief - correct answer-an opinion
BEP strength - correct answer-Cost oriented tool - not a demand oriented tool.
Bid Pricing - correct answer-offering a specific price for each possible job rather
than setting a price that applies for all customers
Brand Insistence - correct answer-customers insist on a firm's branded product
and are willing to search for it
Brand Non-Recognition - correct answer-final consumers don't recognize a brand
at all
Brand Preference - correct answer-target customers usually choose the brand
over other brands, perhaps because of habit or favorable past experience
Brand Recognition - correct answer-customers recognize the brand
Brand Rejection - correct answer-potential customers won't buy a brand unless
its image is changed or something is done to alter the buyer's perception of the
brand
Branding - correct answer-the use of a name, term, symbol, or design—or a
combination of these—to identify a product and create an emotional response
