MGT8803 - Marketing Exam Prep
2026/2027 – Key Concepts, Practice
Questions & Solutions
A marketing strategy - correct answer-specifies a target market and a related
marketing mix.
X-Brand Bikes, a manufacturer of off-road bicycles, carefully developed a strategy
for moving into
South America. The strategy had poor results after interest rates and inflation
rose rapidly in most of its
South American markets, demonstrating the influence of the _____ on marketing
strategy. - correct answer-economic environment
Which of the following would be a variable in psychographic profiling (developing
a customer persona). Check all answers that apply (may be more than one) -
correct answer-Lifestyle
Values
Attitudes
Personality
, The total stream of purchases that a customer can contribute to the firm over the
length of the firm-customer relationship is referred to as? - correct answer-
Customer Lifetime Value
Controllable variables that the marketer has to create and harvest demand are
referred to as the - correct answer-Marketing Mix
Which ONE of the following is NOT a criteria for determining market segments? -
correct answer-Members of the segment should be in the same socio-economic
class
Ford Motor Co. asks members of its target market to rate its cars and those of
General Motors and Chrysler on a 7-point scale in terms of two dimensions
(comfortable seats and engine power) so that it can establish a quadrant-grid map
of these ratings. What type of analysis is Ford conducting? - correct answer-
Positioning
Yamaha North America is planning on launching a new line of jet skis called the
Double Riders, for the two seats that will come standard with the water craft. The
concept is similar to a bicycle made for two. The North America marketing
manager is having his direct sales force call on retailers to explain the roll-out
strategy (timing, advertising, promotion, marketing collateral) and to hype the
product features to the firms most important resellers. This is an example of: -
correct answer-A "Pushing" Product Strategy
Which of the following is not part of the five levels of branding?
a. Brand Rejection
2026/2027 – Key Concepts, Practice
Questions & Solutions
A marketing strategy - correct answer-specifies a target market and a related
marketing mix.
X-Brand Bikes, a manufacturer of off-road bicycles, carefully developed a strategy
for moving into
South America. The strategy had poor results after interest rates and inflation
rose rapidly in most of its
South American markets, demonstrating the influence of the _____ on marketing
strategy. - correct answer-economic environment
Which of the following would be a variable in psychographic profiling (developing
a customer persona). Check all answers that apply (may be more than one) -
correct answer-Lifestyle
Values
Attitudes
Personality
, The total stream of purchases that a customer can contribute to the firm over the
length of the firm-customer relationship is referred to as? - correct answer-
Customer Lifetime Value
Controllable variables that the marketer has to create and harvest demand are
referred to as the - correct answer-Marketing Mix
Which ONE of the following is NOT a criteria for determining market segments? -
correct answer-Members of the segment should be in the same socio-economic
class
Ford Motor Co. asks members of its target market to rate its cars and those of
General Motors and Chrysler on a 7-point scale in terms of two dimensions
(comfortable seats and engine power) so that it can establish a quadrant-grid map
of these ratings. What type of analysis is Ford conducting? - correct answer-
Positioning
Yamaha North America is planning on launching a new line of jet skis called the
Double Riders, for the two seats that will come standard with the water craft. The
concept is similar to a bicycle made for two. The North America marketing
manager is having his direct sales force call on retailers to explain the roll-out
strategy (timing, advertising, promotion, marketing collateral) and to hype the
product features to the firms most important resellers. This is an example of: -
correct answer-A "Pushing" Product Strategy
Which of the following is not part of the five levels of branding?
a. Brand Rejection
