_______________ is the relationship between benefits and the sacrifice necessary to obtain
those benefits.
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Customer value
Every year the University of Kentucky basketball team starts its season with one thing
in mind: winning the NCAA championship. Players begin the year by getting in the
best shape possible and practicing hard. The team's daily practice sessions
correspond to _______________ in strategic planning.
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action steps
, The _______________ enforces regulations against selling and distributing adulterated,
misbranded, or hazardous food and drug products.
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Food & Drug Administration
Toys Unique encourages continuing patronage among its customers by giving them a
stamp card, which tracks each purchase they make. When customers have made ten
purchases at Toys Unique, customers are rewarded by receiving a product equal to
the average value of the ten purchases made. Companies that use programs like this
are practicing:
Give this one a try later!
relationship marketing
A homeowner calls Handyman Direct to replace a noisy bathroom exhaust fan. When
the repairman arrives at the home and examines the fan, he convinces the
homeowner that the fan simply needs to be cleaned and oiled rather than replaced.
This would fix the problem better than replacing the fan---with less trouble and less
expense. This sort of discussion between employees and customers is common at
Handyman Direct, and indicates that the business has a(n) _______________ orientation.
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Market Orientation
those benefits.
Give this one a try later!
Customer value
Every year the University of Kentucky basketball team starts its season with one thing
in mind: winning the NCAA championship. Players begin the year by getting in the
best shape possible and practicing hard. The team's daily practice sessions
correspond to _______________ in strategic planning.
Give this one a try later!
action steps
, The _______________ enforces regulations against selling and distributing adulterated,
misbranded, or hazardous food and drug products.
Give this one a try later!
Food & Drug Administration
Toys Unique encourages continuing patronage among its customers by giving them a
stamp card, which tracks each purchase they make. When customers have made ten
purchases at Toys Unique, customers are rewarded by receiving a product equal to
the average value of the ten purchases made. Companies that use programs like this
are practicing:
Give this one a try later!
relationship marketing
A homeowner calls Handyman Direct to replace a noisy bathroom exhaust fan. When
the repairman arrives at the home and examines the fan, he convinces the
homeowner that the fan simply needs to be cleaned and oiled rather than replaced.
This would fix the problem better than replacing the fan---with less trouble and less
expense. This sort of discussion between employees and customers is common at
Handyman Direct, and indicates that the business has a(n) _______________ orientation.
Give this one a try later!
Market Orientation
