Example of Cautiously Invest (GE Model)
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Disney has a low position in the Streaming Video on Demand (SVOD), (they
own a 60% stake in Hulu). Hulu competes against Netflix, Amazon, and
YouTube TV. It is an attractive and growing market and they are releasing
Disney+ at the end of 2019. With a low business position, and a high market
attractiveness, they should cautiously invest.
Corporate Social Responsibility (CSR)
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a business's concern for societies welfare.
Ex. Disney has a great focus on their Social Responsibility. In 2017 they gave
$348 million to nonprofits and charities, recorded 3.4 million hours of
volunteering since 2012 and aims to hit 5.0 million by 2020. They reduce
, plastic waste by not issuing plastic bags for purchased merchandise, and
all cups/straws at the Disney Parks and Resorts are biodegradable paper,
not plastic.
Environmental Scanning
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collection and interpretation of information about forces, events, and
relationships in the external environment that may affect the future of the
organization or the implementation of the marketing plan
Identifying Competitive Advantages
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there are 3 types of competitive advantages: cost, product/service
differentiation, and niche.
Example of Invest/Grow (GE Model)
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Tesla has a high market share (52.9%) in the Electric Vehicle (EV) market
which has grown 553.9% since 2012. It's an attractive market and Tesla has a
high business position so they should continue to invest/grow.
, Promotion (4 P's)
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includes advertising, public relations, sales promotion, and personal selling.
A good promotional strategy can increase sales
Generations (people born between)
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Baby Boomers: 1946 - 1964
Generation X: 1965 - 1978
Millennials: 1979 - 1994
Generation Z: 1995 - 2010
Dog
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a business unit that has low growth and small market share.
Ex. Mainframe computer. (low growth and low market share.
Product Development
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Disney has a low position in the Streaming Video on Demand (SVOD), (they
own a 60% stake in Hulu). Hulu competes against Netflix, Amazon, and
YouTube TV. It is an attractive and growing market and they are releasing
Disney+ at the end of 2019. With a low business position, and a high market
attractiveness, they should cautiously invest.
Corporate Social Responsibility (CSR)
Give this one a try later!
a business's concern for societies welfare.
Ex. Disney has a great focus on their Social Responsibility. In 2017 they gave
$348 million to nonprofits and charities, recorded 3.4 million hours of
volunteering since 2012 and aims to hit 5.0 million by 2020. They reduce
, plastic waste by not issuing plastic bags for purchased merchandise, and
all cups/straws at the Disney Parks and Resorts are biodegradable paper,
not plastic.
Environmental Scanning
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collection and interpretation of information about forces, events, and
relationships in the external environment that may affect the future of the
organization or the implementation of the marketing plan
Identifying Competitive Advantages
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there are 3 types of competitive advantages: cost, product/service
differentiation, and niche.
Example of Invest/Grow (GE Model)
Give this one a try later!
Tesla has a high market share (52.9%) in the Electric Vehicle (EV) market
which has grown 553.9% since 2012. It's an attractive market and Tesla has a
high business position so they should continue to invest/grow.
, Promotion (4 P's)
Give this one a try later!
includes advertising, public relations, sales promotion, and personal selling.
A good promotional strategy can increase sales
Generations (people born between)
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Baby Boomers: 1946 - 1964
Generation X: 1965 - 1978
Millennials: 1979 - 1994
Generation Z: 1995 - 2010
Dog
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a business unit that has low growth and small market share.
Ex. Mainframe computer. (low growth and low market share.
Product Development
Give this one a try later!
