Getting rid of SBUs with low shares of low-growth markets is often appropriate.
Problem children and dogs are most suitable for this strategy.
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Divest
A set of unique features of a company and its products that are perceived by the
target market as significant and superior to those of the competition.
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Competitive advantage
,The type of decision making that requires a moderate amount of time for gathering
information and deliberating about an unfamiliar brand in a familiar product category.
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Limited Decision Making
The relationship between benefits and the sacrifice necessary to obtain those
benefits. Equation: Benefits / Cost. It is customer specific.
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Customer Value
A process whereby a consumer changes or distorts information that conflicts with his
or her feelings or beliefs.
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Selective Distortion
If an SBU is a very successful cash cow, a key goal would surely be to ____ or preserve
market share so that the organization can take advantage of the very positive cash
flow.
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, Hold
The idea that an organization exits not only to satisfy customer wants and needs and
to meet organizational objectives but also to preserve or enhance individuals' and
society's long-term best interests.
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Societal Marketing Orientation
Customers' evaluation of a good or service in terms of whether it has met their needs
and expectations.
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Customer Satisfaction
The amount of time and effort a buyer invests in the search, evaluation, and decision
processes of consumer behavior.
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Involvement
Remind the customer that the choice they made is the right one
Problem children and dogs are most suitable for this strategy.
Give this one a try later!
Divest
A set of unique features of a company and its products that are perceived by the
target market as significant and superior to those of the competition.
Give this one a try later!
Competitive advantage
,The type of decision making that requires a moderate amount of time for gathering
information and deliberating about an unfamiliar brand in a familiar product category.
Give this one a try later!
Limited Decision Making
The relationship between benefits and the sacrifice necessary to obtain those
benefits. Equation: Benefits / Cost. It is customer specific.
Give this one a try later!
Customer Value
A process whereby a consumer changes or distorts information that conflicts with his
or her feelings or beliefs.
Give this one a try later!
Selective Distortion
If an SBU is a very successful cash cow, a key goal would surely be to ____ or preserve
market share so that the organization can take advantage of the very positive cash
flow.
Give this one a try later!
, Hold
The idea that an organization exits not only to satisfy customer wants and needs and
to meet organizational objectives but also to preserve or enhance individuals' and
society's long-term best interests.
Give this one a try later!
Societal Marketing Orientation
Customers' evaluation of a good or service in terms of whether it has met their needs
and expectations.
Give this one a try later!
Customer Satisfaction
The amount of time and effort a buyer invests in the search, evaluation, and decision
processes of consumer behavior.
Give this one a try later!
Involvement
Remind the customer that the choice they made is the right one
