Social Media Objectives
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1. listen and learn
2. build relationships and awareness
3. promote products and services
4. manage your reputation
5. improve customer service
Elasticity of demand
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how much units stretch when we change the price
, Integrated Marketing Communications
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Marketing communications from each promotional mix element should be
integrated
"ONE VOICE"
unique selling proposition
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a strategy of differentiating a product by communicating its unique
attributes; often becomes the common theme or slogan in the entire
advertising campaign
Target Market
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customer most likely to buy
crisis management
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Give this one a try later!
1. listen and learn
2. build relationships and awareness
3. promote products and services
4. manage your reputation
5. improve customer service
Elasticity of demand
Give this one a try later!
how much units stretch when we change the price
, Integrated Marketing Communications
Give this one a try later!
Marketing communications from each promotional mix element should be
integrated
"ONE VOICE"
unique selling proposition
Give this one a try later!
a strategy of differentiating a product by communicating its unique
attributes; often becomes the common theme or slogan in the entire
advertising campaign
Target Market
Give this one a try later!
customer most likely to buy
crisis management
Give this one a try later!
