Social influences
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reference groups, opinion leaders, family members.
Economic factors that affect marketing
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Income, purchasing power, inflation and recession
External information searches and varying levels of information
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the idea that some products need more information, and some need less
information
Cognitive dissonance
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post purchase regret, inner tension due to inconsistency in behavior and
values/options
Evoked set
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the group of brands resulting from an information search which the buyer
can choose from. It will be the least set you would consider resulting from
information search
Marketing to component lifestyles
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practice of choosing goods and services that meet your diverse needs
rather than conforming to a traditional lifestyle
Give this one a try later!
reference groups, opinion leaders, family members.
Economic factors that affect marketing
Give this one a try later!
Income, purchasing power, inflation and recession
External information searches and varying levels of information
, Give this one a try later!
the idea that some products need more information, and some need less
information
Cognitive dissonance
Give this one a try later!
post purchase regret, inner tension due to inconsistency in behavior and
values/options
Evoked set
Give this one a try later!
the group of brands resulting from an information search which the buyer
can choose from. It will be the least set you would consider resulting from
information search
Marketing to component lifestyles
Give this one a try later!
practice of choosing goods and services that meet your diverse needs
rather than conforming to a traditional lifestyle
