MKTG 4310 Exam 3 || 100% Verified Solutions.
Which of the following are example of geographical pricing?
A. Barter
B. Compensation Deal
C. Buyback Agreement
D. Offset
E. All of the Above correct answers E. All of the Above
Which type of allowance is granted for turning in an old item upon purchasing a new product?
A. Functional allowances
B. Promotional allowances
C. Trade-in allowances
D. Special allowances correct answers C. Trade-in allowances
Companies often raise their prices by more than the cost increase in anticipation of further
inflation or government price controls, in practice called _______________.
A. Marketing domination
B. Anticipatory pricing
C. Over-demand
D. Cost inflation correct answers B. Anticipatory pricing
What is the auction type pricing that lets the would-be suppliers submit only on bid without
knowing the bids from other suppliers?
A. Seal-bid auctions
B. English auctions (ascending bids)
C. Dutch auctions (descending bids)
D. Tough auctions correct answers A. Seal-bid auctions
, Total costs consists of:
A. costs that do not vary with production level or sales revenue
B. the sum of the fixed and variable costs for any given level of production
C. the cost per unit at that level of production
D. the costs varying directly with the level of production correct answers B. the sum of the fixed
and variable costs for any given level of production
WayToGrow Inc. is one of the most popular brands of toys in its home market. The company
decides to expand its business abroad and its board of directors feel that instead of trying to
establish its presence all at once in multiple markets, it is better to expand one country at a time.
This would limit their risk and allow them to analyze customer response, after which they could
expand to other similar countries. WayToGrow is following a approach.
A. shotgun
B. continuous
C. born global
D. sprinkler
E. waterfall correct answers E. waterfall
The main risk in a approach is the substantial resources needed and the difficulty of planning
entry strategies for many diverse markets.
A. shotgun
B. continuous
C. born global
D. sprinkler
E. waterfall correct answers D. sprinkler
A waterfall approach to entering foreign markets is described as entering countries
simultaneously.
Which of the following are example of geographical pricing?
A. Barter
B. Compensation Deal
C. Buyback Agreement
D. Offset
E. All of the Above correct answers E. All of the Above
Which type of allowance is granted for turning in an old item upon purchasing a new product?
A. Functional allowances
B. Promotional allowances
C. Trade-in allowances
D. Special allowances correct answers C. Trade-in allowances
Companies often raise their prices by more than the cost increase in anticipation of further
inflation or government price controls, in practice called _______________.
A. Marketing domination
B. Anticipatory pricing
C. Over-demand
D. Cost inflation correct answers B. Anticipatory pricing
What is the auction type pricing that lets the would-be suppliers submit only on bid without
knowing the bids from other suppliers?
A. Seal-bid auctions
B. English auctions (ascending bids)
C. Dutch auctions (descending bids)
D. Tough auctions correct answers A. Seal-bid auctions
, Total costs consists of:
A. costs that do not vary with production level or sales revenue
B. the sum of the fixed and variable costs for any given level of production
C. the cost per unit at that level of production
D. the costs varying directly with the level of production correct answers B. the sum of the fixed
and variable costs for any given level of production
WayToGrow Inc. is one of the most popular brands of toys in its home market. The company
decides to expand its business abroad and its board of directors feel that instead of trying to
establish its presence all at once in multiple markets, it is better to expand one country at a time.
This would limit their risk and allow them to analyze customer response, after which they could
expand to other similar countries. WayToGrow is following a approach.
A. shotgun
B. continuous
C. born global
D. sprinkler
E. waterfall correct answers E. waterfall
The main risk in a approach is the substantial resources needed and the difficulty of planning
entry strategies for many diverse markets.
A. shotgun
B. continuous
C. born global
D. sprinkler
E. waterfall correct answers D. sprinkler
A waterfall approach to entering foreign markets is described as entering countries
simultaneously.
