MKT 4310-Exam 3 || Questions and Answers.
Q9: The minimum acceptable standard for permission marketing is: correct answers Opt-out
Q9: Which choice below best represents why direct email marketing is superior to direct mail?
correct answers Faster, higher response rate and cheaper
Q9: A business using permission marketing must honor an "unsubscribed" request within how
many business days? correct answers 10 business days
Q9: What government agency is the primary enforcer of CAN-SPAM act regulations? correct
answers FTC
Q9: The CAN-SPAMA Act requires an 'opt-out' option to be provided to the receipt of the email.
How long does the link have to be active for? correct answers 30 days
Spam correct answers unwanted, junk e-mail communication
What does CAN-SPAM stand for? correct answers Controlling
Assault of
Non-Solicited
Pornography
And
Marketing
Does the CAN SPAM Act only apply to bulk email? correct answers No, it applies to any
unsolicited emails
Process that must be provided for a recipient to opt out correct answers can confirm address
,option to unsubscribe
can ask why
Are Third Party Campaign Managers liable for violations of CAN SPAM? correct answers Yes
3 level of permission levels for email marketing correct answers 1. Opt-in
2. Opt-out
3. Double Opt-In
Golden Triangle correct answers top left, upper corner of an email
where marketers want to place their ad specials
For every $1 spent, marketers see a return of: correct answers approx. $40 via email
72% of people would rather receive promotional material via ________ than social media correct
answers Email
What is the top reason 38% of people subscribe to an email list? correct answers to receive
special offers
Why do companies use email? correct answers It works
Two Broad categories of Commercial Email correct answers 1. Companies you have a
relationship with
2. Spam
What is the ultimate goal of email? correct answers Sales
, Why does the length of the funnel matter? correct answers it impacts the purpose of an email
Fast Path Through the Funnel correct answers B2C
-ask for the Sale in the email
Slow Path Through the Funnel correct answers B2B
-generally don't ask for the sale
Instead: build relationships, educate, and "nurture"
-look for trigger events
Beyond asking for the sale, what else else impacts all aspects of the email campaign correct
answers The funnel length
What aspects does funnel length impact? correct answers •The purpose of your email program
•Design & layout of your emails
•When you send your emails
•Metrics used to measure success
7 Primary types of B2C Emails correct answers 1. Newsletter
2. Special Occasion
3. Abandoned Shopping Cart
4. Loyal Customer Reward
5. Re-engage Customers
6. Feedback
7. Trigger Event
B2B Emails tend to: correct answers Grow the relationship and educate
Q9: The minimum acceptable standard for permission marketing is: correct answers Opt-out
Q9: Which choice below best represents why direct email marketing is superior to direct mail?
correct answers Faster, higher response rate and cheaper
Q9: A business using permission marketing must honor an "unsubscribed" request within how
many business days? correct answers 10 business days
Q9: What government agency is the primary enforcer of CAN-SPAM act regulations? correct
answers FTC
Q9: The CAN-SPAMA Act requires an 'opt-out' option to be provided to the receipt of the email.
How long does the link have to be active for? correct answers 30 days
Spam correct answers unwanted, junk e-mail communication
What does CAN-SPAM stand for? correct answers Controlling
Assault of
Non-Solicited
Pornography
And
Marketing
Does the CAN SPAM Act only apply to bulk email? correct answers No, it applies to any
unsolicited emails
Process that must be provided for a recipient to opt out correct answers can confirm address
,option to unsubscribe
can ask why
Are Third Party Campaign Managers liable for violations of CAN SPAM? correct answers Yes
3 level of permission levels for email marketing correct answers 1. Opt-in
2. Opt-out
3. Double Opt-In
Golden Triangle correct answers top left, upper corner of an email
where marketers want to place their ad specials
For every $1 spent, marketers see a return of: correct answers approx. $40 via email
72% of people would rather receive promotional material via ________ than social media correct
answers Email
What is the top reason 38% of people subscribe to an email list? correct answers to receive
special offers
Why do companies use email? correct answers It works
Two Broad categories of Commercial Email correct answers 1. Companies you have a
relationship with
2. Spam
What is the ultimate goal of email? correct answers Sales
, Why does the length of the funnel matter? correct answers it impacts the purpose of an email
Fast Path Through the Funnel correct answers B2C
-ask for the Sale in the email
Slow Path Through the Funnel correct answers B2B
-generally don't ask for the sale
Instead: build relationships, educate, and "nurture"
-look for trigger events
Beyond asking for the sale, what else else impacts all aspects of the email campaign correct
answers The funnel length
What aspects does funnel length impact? correct answers •The purpose of your email program
•Design & layout of your emails
•When you send your emails
•Metrics used to measure success
7 Primary types of B2C Emails correct answers 1. Newsletter
2. Special Occasion
3. Abandoned Shopping Cart
4. Loyal Customer Reward
5. Re-engage Customers
6. Feedback
7. Trigger Event
B2B Emails tend to: correct answers Grow the relationship and educate
