A company's strategy
- correct answer Represents managerial commitment to undertake one set of actions rather than
another in an effort to compete successfully and achieve good performance outcomes
Which of the following questions helps distinguish a winning strategy from a mediocre or losing strategy
- correct answer Is the strategy helping the company achieve a sustainable competitive advantage and is
it resulting in goo company performance?
In crafting a company's strategy
- correct answer Managers need to come up with some distinctive "aha" quality that goes beyond
merely attracting buyer attention but that, more importantly, delivers what buyers perceive as superior
value and converts them in to loyal customers
A company's strategy is a "work in progress" and evolves over time because of
- correct answer The need to react and respond to changing market and competitive conditions and
ongoing management efforts to improve this or that piece of the strategy
It is normal for a company's strategy to end up being
- correct answer A blend of proactive actions to improve the company's competitiveness and financial
performance and as-needed reactions to unanticipated developments and fresh market conditions
The two crucial elements of a company's business model are
- correct answer It's profit proposition or "profit formula" and its customer value proposition
Which of the following is not a frequently used strategic approach to setting a company apart from
rivals, delivering superior value, achieving competitive advantage, and converting buyers into loyal
customers?
- correct answer Striving to be more profitable than rivals and aiming for a competitive edge based on
bigger profit margins
, A company's strategy can be considered "ethical"
- correct answer If it does not entail actions or behaviors that cross the moral line from "should or can
do" to "should not do"
Which of the following is not something to look for in identifying a company's strategy?
- correct answer Actions to boost the compay's credit rating and stock price
The difference between a company's strategy and a company's business model is that
- correct answer Strategy relates broadly to a company's competitive moves and business approaches
(which may or may not lead to profitability) while its business model relates to whether the company
can execute its customer value proposition profitably
There are many routes to competitive advantage, but they all involve
- correct answer Providing buyers with what they perceive as superior value compared to the offerings
of rival sellers
Which of the following statements about a company's strategy is false?
- correct answer Well-crafted company strategies rarely need to be changed unless one or more
important rival firms launch unexpected strategic initiatives that endanger the company's strategy long-
term profitability
The customer value proposition portion of a company's business model concerns
- correct answer The company's approach to satisfying buyer needs and requirements at a price they will
consider a good value
How well a company performs and the degree of market success it achieves are directly attributable to
- correct answer The caliber of its strategy and the proficiency with which the strategy is executed
In endeavoring to craft a strategy that is ethical, company mangers
- correct answer Have to consider not only whether all the various strategy elements are within the
bounds of what is legal; and in compliance with prevailing governmental rules and regulations but also
whether all the various elements of the company's strategy can pass the test of moral scrutiny
Developing a strategic vision for a company entails
- correct answer Prescribing a strategic direction for the company to pursue in developing and