Telus Rater Exam with Complete Solutions Rated A
Ad Creative; The Ad Creative is an advertisement that can
AC
appear
Landing Page; Where you're sent when you click the AC.
LP
The first page that appears.
Query A word or phrase searched for
User Intent What the user is actually searching for.
Content Page The webpage that the user is currently visiting
A page the advertiser specifically wants the audience to
Business Page
visit
In-Market When the user is in the market for a product or service
Do all queries have the approximate location provided? No
Exact Intent An ad might address the user's exact intent
An ad that otters the user an approximate solution or
Nearby Intent
something that usually goes with the queried item.
An ad might otter something that is topically related to the
Only Topical Connection
query, but does not address the nearby intent at all
An ad might otter the user a product or service that is
not exactly what the user queried for. For example, for the
user query [lg fridge freezer], an ad of [samsung fridge
Substitutability freezer] might show up. When the ad presents a product
or service that has some ditterence to the queried one, you
will have to carefully assess how well the advertised prod-
uct or service is connected to the user's original query.
When the user indicates that they want a certain product
/ service from a certain brand or provider, and the ad
Reasonable Substitute
appears to otter the same or a very similar product /
service from a ditterent brand, provider or competitor, you
1/4
Ad Creative; The Ad Creative is an advertisement that can
AC
appear
Landing Page; Where you're sent when you click the AC.
LP
The first page that appears.
Query A word or phrase searched for
User Intent What the user is actually searching for.
Content Page The webpage that the user is currently visiting
A page the advertiser specifically wants the audience to
Business Page
visit
In-Market When the user is in the market for a product or service
Do all queries have the approximate location provided? No
Exact Intent An ad might address the user's exact intent
An ad that otters the user an approximate solution or
Nearby Intent
something that usually goes with the queried item.
An ad might otter something that is topically related to the
Only Topical Connection
query, but does not address the nearby intent at all
An ad might otter the user a product or service that is
not exactly what the user queried for. For example, for the
user query [lg fridge freezer], an ad of [samsung fridge
Substitutability freezer] might show up. When the ad presents a product
or service that has some ditterence to the queried one, you
will have to carefully assess how well the advertised prod-
uct or service is connected to the user's original query.
When the user indicates that they want a certain product
/ service from a certain brand or provider, and the ad
Reasonable Substitute
appears to otter the same or a very similar product /
service from a ditterent brand, provider or competitor, you
1/4
