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MGSC 395 EXAM 2 VERIFIED STUDY GUIDE

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MGSC 395 EXAM 2 VERIFIED STUDY GUIDE

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MGSC 395 EXAM 2 VERIFIED STUDY GUIDE

capacity - Answers - - the maximum rate of output in a process
- goal is to meet customer demand
- too little capacity - missed revenue
- too much - wasting money (company downfall)

Measures of Capacity - Answers - Output: use when the firm uses high volume,
standardized processes, and small number of product

Input: Use when the firm uses low volume, flexible processes, and high number of
product and mix

maximum capacity - Answers - greatest level of output sustainable for a long time

capacity cushion - Answers - - are the amount of reserve capacity a process uses to
handle sudden increases in demand or temporary losses of production capacity
- 100 - Average utilization rate

why do we want capacity cushion? - Answers - - large variation in demand
- changing product mix
- unstable supply chain
- normal operating issues (holidays & vacation)

Capacity Timing and Sizing in advance - Answers - Benefits: faster rate of learning
(learning curve) - send signal to market and competitors that you are "in it to win it"

Risks: covering costs now without additional revenue - sales may not materialize

Capacity Timing and Sizing wait and see - Answers - Benefits: save money now - less
risk if market never materializes - cover short term demand to see what is needed in
long-run

Risks: could lose business to competitor - higher demand could lead to missed
deliveries and customers

customer population - Answers - - an input that generates potential customers

Finite: limited number of customers

Infinite: (Amazon) number is the system does not affect waiting

Waiting Line - Answers - - assume all customers are patient but some will be impatient
(leave or balk)

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