MGT 410 TEST 2_79 QUESTIONS WITH
VERIFIED ANSWERS
Publicity is unpaid and advertising is paid - CORRECT ANSWER What is publicity as
compared to advertising?
Promoters - CORRECT ANSWER Who is it that established the advertising budget
for a show or event.
Run of Schedule - CORRECT ANSWER ROS, as it relates to media buys, stands for:
Personal Seat License - CORRECT ANSWER In the context of a public assembly
venue, PSL stands for
Venue Marketing and Event Marketing - CORRECT ANSWER What are the two
different types of marketing that need to be done in the venue management
industry?
Understanding of the local market
Reduced advertising rates
Access to venues customer database
Ability to involve media and local businesses
Preparation of documented media settlement - CORRECT ANSWER What are the
advantages for the promoter to use the venue's "in-house ad agency"
,Manage and administer any outside marketing-related service contracts -
CORRECT ANSWER What is the marketing and sales department responsibility as it
relates the contract with a sponsor.
Naming rights
beverage pouring rights
branding of food and beverage
sponsorships
advertising signage
additional advertising opportunities
memorial gifts - CORRECT ANSWER Which of the following categories does not fit
in the definition of commercial rights?
Budget and event sales history - CORRECT ANSWER What are the two primary
considerations when determining the duration of an event advertising campaign?
Signage
premium seating
promotions. - CORRECT ANSWER Beverage pouring rights agreements may include
benefits for the provider that include which of the following?
10-15% - CORRECT ANSWER When a venue acts as an in-house ad agency, it's not
uncommon to charge % percent agency commission.
, Yes, true - CORRECT ANSWER Is a ticket considered a contract between a guest
and the venue?
Pricing is based on demand - CORRECT ANSWER What is dynamic ticket pricing?
No, false - CORRECT ANSWER Is it illegal to scalp tickets?
Reserved seating - requires a separate ticket for every seat, fixed or portable, sold
on a section, row, and seat basis for an event.
General admission - seats are available on a first-come, first-served basis as guests
enter then venue. The GA format can also be used when the house is scaled by
identifying individual seating sections that are sold at different prices, but seating
within each seating section is still available on a first-come, first-served basis.
Festival seating- a form of general admission. Often the area directly in front of
the stage or platform is simply an open space with no actual seating providing the
audience space to gather to observe a performance. - CORRECT ANSWER What is
the differences between reserved seating, general admission seating and festival
seating?
Americans with Disabilities Act - CORRECT ANSWER What does ADA stand for?
Safety concerns - CORRECT ANSWER Know what the disadvantages of general
admission is for a venue.
VERIFIED ANSWERS
Publicity is unpaid and advertising is paid - CORRECT ANSWER What is publicity as
compared to advertising?
Promoters - CORRECT ANSWER Who is it that established the advertising budget
for a show or event.
Run of Schedule - CORRECT ANSWER ROS, as it relates to media buys, stands for:
Personal Seat License - CORRECT ANSWER In the context of a public assembly
venue, PSL stands for
Venue Marketing and Event Marketing - CORRECT ANSWER What are the two
different types of marketing that need to be done in the venue management
industry?
Understanding of the local market
Reduced advertising rates
Access to venues customer database
Ability to involve media and local businesses
Preparation of documented media settlement - CORRECT ANSWER What are the
advantages for the promoter to use the venue's "in-house ad agency"
,Manage and administer any outside marketing-related service contracts -
CORRECT ANSWER What is the marketing and sales department responsibility as it
relates the contract with a sponsor.
Naming rights
beverage pouring rights
branding of food and beverage
sponsorships
advertising signage
additional advertising opportunities
memorial gifts - CORRECT ANSWER Which of the following categories does not fit
in the definition of commercial rights?
Budget and event sales history - CORRECT ANSWER What are the two primary
considerations when determining the duration of an event advertising campaign?
Signage
premium seating
promotions. - CORRECT ANSWER Beverage pouring rights agreements may include
benefits for the provider that include which of the following?
10-15% - CORRECT ANSWER When a venue acts as an in-house ad agency, it's not
uncommon to charge % percent agency commission.
, Yes, true - CORRECT ANSWER Is a ticket considered a contract between a guest
and the venue?
Pricing is based on demand - CORRECT ANSWER What is dynamic ticket pricing?
No, false - CORRECT ANSWER Is it illegal to scalp tickets?
Reserved seating - requires a separate ticket for every seat, fixed or portable, sold
on a section, row, and seat basis for an event.
General admission - seats are available on a first-come, first-served basis as guests
enter then venue. The GA format can also be used when the house is scaled by
identifying individual seating sections that are sold at different prices, but seating
within each seating section is still available on a first-come, first-served basis.
Festival seating- a form of general admission. Often the area directly in front of
the stage or platform is simply an open space with no actual seating providing the
audience space to gather to observe a performance. - CORRECT ANSWER What is
the differences between reserved seating, general admission seating and festival
seating?
Americans with Disabilities Act - CORRECT ANSWER What does ADA stand for?
Safety concerns - CORRECT ANSWER Know what the disadvantages of general
admission is for a venue.
