MGT410 EXAM 2_79 QUESTIONS WITH
VERIFIED ANSWERS
Publicity is unpaid and advertising is paid - CORRECT ANSWER What is publicity as
compared to advertising?
Promoters - CORRECT ANSWER Who is it that established the advertising budget
for a show or event?
Run of Schedule - CORRECT ANSWER ROS, as it relates to media buys, stands for:
Personal Seat License - CORRECT ANSWER PSL stands for
Venue marketing and Event marketing - CORRECT ANSWER What are the two
different types of marketing that need to be done in the venue management
industry?
Understand local market, reduced rates, access to venues customer database,
involve media and local business, preparation of documented media settlement -
CORRECT ANSWER What are the advantages for the promoter to use the venue's
"in-house ad agency"?
Manage and administer any outside marketing-related service contracts -
CORRECT ANSWER What is the marketing and sales department responsibility as it
relates the contract with a sponsor?
, Naming rights, beverage pouring rights, branding of food and bev., sponsorships,
advertising signage, additional adv. opportunities, memorial gifts - CORRECT
ANSWER Commercial rights include...
Budget and event sales history - CORRECT ANSWER What are the two primary
considerations when determining the duration of an event advertising campaign?
Signage, premium seating and promotions - CORRECT ANSWER Beverage pouring
rights agreements may include benefits for the provider that include which of the
following?
10-15% - CORRECT ANSWER 11. When a venue acts as an in-house ad agency, it's
not uncommon to charge _______ percent agency commission.
True - CORRECT ANSWER Is a ticket a considered a contract between a guest and
the venue?
Price is based on demand - CORRECT ANSWER What is dynamic ticket pricing?
No, false - CORRECT ANSWER Is it illegal to scalp tickets?
Reserved seating: Requires a separate ticket for every seat, fixed or portable, sold
on a section, row, and seat basis
General Admission:Seats are available on a first come, first serve basis as guests
enter the venue.
VERIFIED ANSWERS
Publicity is unpaid and advertising is paid - CORRECT ANSWER What is publicity as
compared to advertising?
Promoters - CORRECT ANSWER Who is it that established the advertising budget
for a show or event?
Run of Schedule - CORRECT ANSWER ROS, as it relates to media buys, stands for:
Personal Seat License - CORRECT ANSWER PSL stands for
Venue marketing and Event marketing - CORRECT ANSWER What are the two
different types of marketing that need to be done in the venue management
industry?
Understand local market, reduced rates, access to venues customer database,
involve media and local business, preparation of documented media settlement -
CORRECT ANSWER What are the advantages for the promoter to use the venue's
"in-house ad agency"?
Manage and administer any outside marketing-related service contracts -
CORRECT ANSWER What is the marketing and sales department responsibility as it
relates the contract with a sponsor?
, Naming rights, beverage pouring rights, branding of food and bev., sponsorships,
advertising signage, additional adv. opportunities, memorial gifts - CORRECT
ANSWER Commercial rights include...
Budget and event sales history - CORRECT ANSWER What are the two primary
considerations when determining the duration of an event advertising campaign?
Signage, premium seating and promotions - CORRECT ANSWER Beverage pouring
rights agreements may include benefits for the provider that include which of the
following?
10-15% - CORRECT ANSWER 11. When a venue acts as an in-house ad agency, it's
not uncommon to charge _______ percent agency commission.
True - CORRECT ANSWER Is a ticket a considered a contract between a guest and
the venue?
Price is based on demand - CORRECT ANSWER What is dynamic ticket pricing?
No, false - CORRECT ANSWER Is it illegal to scalp tickets?
Reserved seating: Requires a separate ticket for every seat, fixed or portable, sold
on a section, row, and seat basis
General Admission:Seats are available on a first come, first serve basis as guests
enter the venue.
