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Case COM3701 - Marketing Communication

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MARKETING COMMUNICATION-
COM3701

SEMESTER 2- ASSIGNMENT 01
674123

THERUSHA PILLAY

STUDENT NO.:67416829

DUE DATE: 20 MAY 2021

, Table of contents pg

1. SALES PROMOTION 1
1.1. Eight key factors of sales promotion 1
1.2. Sales promotion strategies 1
2. COMMUNICATION CAMPAIGN 2
2.1. Five primary components of sales campaign 2
definition
2.2. Five communication objectives for a campaign 2

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Institution: University of South Africa (Unisa)
Course: COM3701 - Marketing Communication

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Uploaded on: June 21, 2021
Number of pages: 5
Written in: 2020/2021
Type: CASE
Professor(s): N/a
Grade: B

Subjects

marketing
communication
semester 2
assignment 1

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Case COM3701 - Marketing Communication

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