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EBTM 350 QUESTIONS WITH VERIFIED ANSWERS

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EBTM 350 QUESTIONS WITH VERIFIED ANSWERS

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EBTM 350 QUESTIONS WITH VERIFIED ANSWERS


Business Analytics - Answers - - a broad topic, encompassing statistics, computer
science, and information systems with a variety of applications in marketing, human
resource management, economics, finance, health, sports, etc.
- tends to focus on the analysis of available data

Descriptive analytics summarizes? - Answers - What has happened?

Descriptive analytics - Answers - refers to gathering, organizing, tabulating, and
visualizing data to summarize 'what has happened?'

Predictive analytics summarizes? - Answers - What could happen in the future?

Predictive analytics - Answers - uses historical data to predict what may happen in the
future.

Prescriptive analytics summarizes? - Answers - What we should do?

Prescriptive analytics - Answers - Explores several possible actions and suggests a
course of action.

Data privacy - Answers - a branch of data security related to the proper collection,
usage, and transmission of data.

What are some data privacy concerns? - Answers - - how the data is legally collected
and stored
- if and how data are shared with third parties
- how data collection, usage, and transmission meet all regulatory obligations.

what are the three key principles of data privacy? - Answers - confidentiality,
transparency, and accountability.

confidentiality - Answers - - it's important that customer data and identity remain private.
- if information is being shared it must still remain this way.

transparency - Answers - data processing activities, the risks, social and ethical
consequences must be understood clearly by the customers.

accountability - Answers - the data collection company has established a reflective,
reasonable, and systematic use and protection of customer data.

Data ethics - Answers - branch of ethics that studies and evaluates moral problems
related to data

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