Question 1
1. Using the concepts of Holland’s personality type theory, identity development and ethnic
identity, critically discuss how people's attitudes towards undocumented immigrants and other
groups perceived as outsiders may develop. Support your answer with examples from the
scenario and relevant empirical research.
The March and March Movement in South Africa exemplifies a complex societal phenomenon
where attitudes towards undocumented immigrants and other perceived outsiders become deeply
entrenched in public discourse. Developmental psychologists recognise that such attitudes are not
simply political opinions but reflect intricate developmental processes shaped by personality, identity
formation, and social context. This essay critically examines how Holland's personality type theory,
identity development processes, and ethnic identity formation contribute to understanding attitudes
towards undocumented immigrants and other groups perceived as outsiders in the South African
context.
Holland's Personality Type Theory and Attitudes Towards Outsiders
Holland's personality-type theory (Kail & Cavanaugh, 2023) provides a valuable framework for
understanding how individual personality characteristics may predispose people toward particular
attitudes regarding immigration and social inclusion. According to this theory, individuals gravitate
toward occupations and social environments that align with their personality types, which in turn
may influence their worldview and attitudes toward outsiders.
The Realistic Personality Type
Individuals with a realistic personality orientation tend to prefer concrete, practical activities and
may be more likely to view immigration in terms of tangible resource competition. As Kail and
Cavanaugh (2023) note, realistic types enjoy working with their hands and solving concrete
problems. Such individuals might focus on the practical implications of undocumented immigration,
such as pressure on employment opportunities and public services, as mentioned in the scenario.
Research by Ariely (2012) found that individuals with more practical, concrete cognitive styles tend
to hold more exclusionary attitudes toward immigrants, viewing them through a lens of resource
competition.
The Social Personality Type
Conversely, individuals with a social personality orientation, who are skilled interpersonally and
enjoy solving problems through helping others (Kail & Cavanaugh, 2023), may be more inclined
toward inclusive attitudes. These individuals might emphasise humanitarian concerns, recognising
the vulnerability of undocumented immigrants and advocating for social cohesion. The scenario's
reference to critics who contend that such movements may contribute to prejudice, discrimination,
and social exclusion likely reflects this perspective (Kail & Cavanaugh, 2023).
The Enterprising Personality Type
Those with an enterprising personality type, who enjoy positions of power and leadership (Kail &
Cavanaugh, 2023), might be drawn to movements like March and March as platforms for asserting
influence and shaping social policy. Their attitudes may reflect a desire to establish clear social
hierarchies and boundaries, potentially leading to more exclusionary positions.