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Discussion Posts and Replies
3 levels of analytics available in the Braze dashboard - correct ans:(1) high-level overview of brand
performance as a whole, "Dashboard Overiew" page
, (2) A comparison of messaging performance by tag, channel, or custom groupings of
campaigns/canvases (Report Builder & Engagement Reports)
(3) Analytics on individual campaigns or canvases, housed in "Details" page of your messaging (includes
funnel + retention reports)
Basic campaign/canvas analytics: conversion rate - correct ans:rate of conversion for primary conversion
event
Basic campaign/canvas analytics: revenue - correct ans:the total dollar amount users have spent
between the time they enter your campaign or canvas and the end of the conversion window. Users
may or may not have interacted with your messaging. Revenue includes purchases made by users
entered into a control group.
Basic campaign/canvas analytics: current audience - correct ans:number of people who are currently
within the conversion window for this campaign.
Engagement reports - correct ans:Braze's custom reporting tool, where you can pull engagement
statistics for specified messages from campaigns/canvases.
Will generate a max of 2 CSVs - one for campaign & one for canvas data.
Manually select campaigns/canvases or automatically select based on a specific tag.
(raw data export)
Report Builder - correct ans:Allows you to compare the results of multiple campaigns or canvases in a
single view so you can easily determine which engagement strategies most impacted your key metrics.
Reports can contain canvases or campaigns, but not BOTH.
Manual selection of campaigns OR automated based on filter criteria (could include tags).
Automated reports will auto-update to match filters, manual won't.
For campaigns report w/ multivariate campaigns: you can view metrics broken down by variants and
control group.
For canvas reports, you can view metrics broken down by variant, step, or message.
Retention reports - correct ans:On the "analytics" page of your campaign/canvas.