and frequently tested exam 3 with
comprehensive questions and verified
accurate solution (detailed &
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,User profile - correct ans:Shows all data points on a user
Can send user details via api or csv file
"Out of the box data" - correct ans:standard user profile data automatically tracked by Braze's SDK
Custom data - correct ans:Data specific to your business
tagged via SDK or sent via API.
Custom events - correct ans:Actions taken on your app or website
Custom attributes - correct ans:noun descriptions of your user (shoe size, age, etc)
APIs - correct ans:Application programming interface
Basically a request for data
SDK - correct ans:Software development kit
Little pieces of code that can be added to digital applications to support new capabilities
The Braze SDK allows you to track every users' engagement with your app or site
Segmentation - correct ans:Act of dividing your users into groups based on 1 or many filters
Ways to use segments in Braze
Send personalized messages
Seeing patterns in user activity to measure growth of key audiences
Webhooks - correct ans:channel that involves passing info from Braze to another system that takes care
of its delivery
, allow you to connect with your users by connecting Braze to 3rd Party systems like Facebook
Messenger, Slack, and more!
Automated message from one system to another after an event has occurred (ex: airbnb "thanks for
booking with us!")
Intelligent Selection - correct ans:allows Braze to monitor the performance of variants and adjust their
percentages to optimize the test, sot that better performing variants receive more users
Currents - correct ans:allows to take all data out of Braze to analyze, play with visualization and more
Streams continuous event data from Braze - letting you use data more intelligently.
IP Warmup - correct ans:Send a relatively small # of emails out in first batch, then more, then more
Establishing level of trust with mailbox provider
Sunsetting - correct ans:process of pushing users out of messaging campaigns
Tags - correct ans:Add tags to segments, campaigns and canvases to make them easier to filter and
locate in the dashboard
Data Point - correct ans:a term used in your contract to define your pricing structure. It refers to any
piece of information that is logged against a user profile. Only out-of-the-box-data is exempt from being
counted as a data point.
Boolean - correct ans:Custom Attribute data type
True/False
Useful for storing binary data
Numbers - correct ans:Custom Attribute data type