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,What are the data warehouse alloys? - correct ans:Amazon s3
Google Cloud Storage
Microsoft azure blob
What are the Customer data alloys - correct ans:1. mParticle (collects and routs data to other martech
systems)
2. Segment (collect clean and activate customer data)
What are the behavioral analytics alloys - correct ans:1. Amplitude (product analytcis and business
intelligence)
2. mixpanel
What 2 types of event data can you send to alloys? - correct ans:1. Message engagement events
2. customer behavior events
All events sent to amplitude (and segment) will include a external user id
_____ shall refer to a billable unit of use of the Braze Services, measured by a session start, session end,
custom event or purchase recorded, as well as any attribute set on an End User profile - correct ans:Data
points
What data and events come out of the box? - correct ans:Data and events collected by default by the
Braze Services include push tokens, device information, and campaign engagement tracking events, such
as email opens and push notification clicks, are not counted as Data Points.
What are custom attributes? - correct ans:Custom attributes are a collection of your users' unique traits.
Custom attributes are best for storing attributes about your users, or information about low-value
actions within your application. Including Booleans
Numbers
Strings
Arrays
Time
Objects (early access)
, Arrays of objects (early access)
What does Currents allow you to do? - correct ans:1. Stream Braze event data into a data warehouse or
to one of our analytics partners for detailed analysis.
2. Stream Braze event data continuously to power business intelligence tools, machine learning
algorithms, and more.
3. Route Braze event data to a variety of other systems using Tealium, Segment or mParticle.
What are message engagement events? - correct ans:Events directly related to message sending such as
bounce, clicks, opens, delivery, sends, etc..
What are customer behavior events? - correct ans:All events related to a customers activity on an App
or Website such as Sessions, Custom Events, and Purchases tracked through the platform, first sessions,
etc..
If you switch a user's permissions from Administrator to Limited what happens? - correct ans:that user
no longer has access to any portion of Braze until you set those specific permissions using the
checkboxes that appear under the Edit User box.
What are the 4 naming conventions best practices? - correct ans:1. Keep your naming convention clear.
2. Maintain consistent casing and formatting of event names.
3. Avoid giving events similar names.
4. Avoid long event attribute strings which will be truncated or cut off in the Braze dashboard.
What are Tags in Braze? - correct ans:Braze tracks author, editor, date, and status information about
segments, campaigns, and Canvases, and gives you the ability to create tags to further organize and sort
your engagement.
Where are the three places you can use tags in Braze? - correct ans:You can add tags when creating or
editing a campaign, Canvas, or segment.