Social Media vs. Marketplaces: Investigating How Consumers in Urban Centers Like Karachi, Lahore, and Islamabad
Compare Buying from Instagram/Facebook Shops Versus Established Platforms Like Daraz
Social Media vs. Marketplaces: Investigating How Consumers in Urban Centers Like Karachi, Lahore, and Islamabad
Compare Buying from Instagram/Facebook Shops Versus Established Platforms Like Daraz
Table of Contents
Table of Contents
Abstract Introduction Research Objectives Research Questions Literature Review Research Methodology Consumer
Buying Behavior Social Media Commerce (Instagram & Facebook Shops) Daraz as an Online Marketplace
Comparison of Social Media Shops and Daraz Case Studies (Karachi, Lahore & Islamabad) Findings and Discussion
Conclusion Recommendations References (APA 7th Edition)
Abstract Introduction Research Objectives Research Questions Literature Review Research Methodology Consumer
Buying Behavior Social Media Commerce (Instagram & Facebook Shops) Daraz as an Online Marketplace
Comparison of Social Media Shops and Daraz Case Studies (Karachi, Lahore & Islamabad) Findings and Discussion
Conclusion Recommendations References (APA 7th Edition)
Abstract
Abstract
The rapid growth of internet access and smartphone usage has significantly transformed consumer shopping habits
in Pakistan. Urban centers such as Karachi, Lahore, and Islamabad have experienced remarkable growth in online
shopping due to increasing digital awareness, affordable internet services, and the expansion of e-commerce
platforms. Today, consumers have two primary options for online shopping: social media platforms such as
Instagram and Facebook Shops , and established online marketplaces such as Daraz. This research investigates how
consumers compare these two shopping methods. It examines the major factors influencing purchasing decisions,
including trust, product quality, pricing, payment methods, delivery services, customer support, return policies,
convenience , and online reviews. The study also evaluates how demographic factors such as age, education,
income, and digital literacy affect consumer preferences. The research is based on secondary data collected from
academic journals, industry reports, government publications, and reliable online sources. The findings suggest that
Instagram and Facebook Shops are preferred for personalized products, fashion items, and direct communication
with sellers, whereas Daraz is generally preferred for electronics, branded products, and expensive purchases
because of its secure payment system, verified sellers, customer reviews, and buyer protection policies. The study
concludes that both social media commerce and online marketplaces play important roles in Pakistan's digital
economy. Improving consumer trust, digital payment systems, logistics, and customer service will further strengthen
the country's e- commerce sector and encourage sustainable online business growth.
The rapid growth of internet access and smartphone usage has significantly transformed consumer shopping habits
in Pakistan. Urban centers such as Karachi, Lahore, and Islamabad have experienced remarkable growth in online
shopping due to increasing digital awareness, affordable internet services, and the expansion of e-commerce
platforms. Today, consumers have two primary options for online shopping: social media platforms such as
Instagram and Facebook Shops , and established online marketplaces such as Daraz. This research investigates how
consumers compare these two shopping methods. It examines the major factors influencing purchasing decisions,
including trust, product quality, pricing, payment methods, delivery services, customer support, return policies,
convenience , and online reviews. The study also evaluates how demographic factors such as age, education,
income, and digital literacy affect consumer preferences. The research is based on secondary data collected from
academic journals, industry reports, government publications, and reliable online sources. The findings suggest that
Instagram and Facebook Shops are preferred for personalized products, fashion items, and direct communication
Compare Buying from Instagram/Facebook Shops Versus Established Platforms Like Daraz
Social Media vs. Marketplaces: Investigating How Consumers in Urban Centers Like Karachi, Lahore, and Islamabad
Compare Buying from Instagram/Facebook Shops Versus Established Platforms Like Daraz
Table of Contents
Table of Contents
Abstract Introduction Research Objectives Research Questions Literature Review Research Methodology Consumer
Buying Behavior Social Media Commerce (Instagram & Facebook Shops) Daraz as an Online Marketplace
Comparison of Social Media Shops and Daraz Case Studies (Karachi, Lahore & Islamabad) Findings and Discussion
Conclusion Recommendations References (APA 7th Edition)
Abstract Introduction Research Objectives Research Questions Literature Review Research Methodology Consumer
Buying Behavior Social Media Commerce (Instagram & Facebook Shops) Daraz as an Online Marketplace
Comparison of Social Media Shops and Daraz Case Studies (Karachi, Lahore & Islamabad) Findings and Discussion
Conclusion Recommendations References (APA 7th Edition)
Abstract
Abstract
The rapid growth of internet access and smartphone usage has significantly transformed consumer shopping habits
in Pakistan. Urban centers such as Karachi, Lahore, and Islamabad have experienced remarkable growth in online
shopping due to increasing digital awareness, affordable internet services, and the expansion of e-commerce
platforms. Today, consumers have two primary options for online shopping: social media platforms such as
Instagram and Facebook Shops , and established online marketplaces such as Daraz. This research investigates how
consumers compare these two shopping methods. It examines the major factors influencing purchasing decisions,
including trust, product quality, pricing, payment methods, delivery services, customer support, return policies,
convenience , and online reviews. The study also evaluates how demographic factors such as age, education,
income, and digital literacy affect consumer preferences. The research is based on secondary data collected from
academic journals, industry reports, government publications, and reliable online sources. The findings suggest that
Instagram and Facebook Shops are preferred for personalized products, fashion items, and direct communication
with sellers, whereas Daraz is generally preferred for electronics, branded products, and expensive purchases
because of its secure payment system, verified sellers, customer reviews, and buyer protection policies. The study
concludes that both social media commerce and online marketplaces play important roles in Pakistan's digital
economy. Improving consumer trust, digital payment systems, logistics, and customer service will further strengthen
the country's e- commerce sector and encourage sustainable online business growth.
The rapid growth of internet access and smartphone usage has significantly transformed consumer shopping habits
in Pakistan. Urban centers such as Karachi, Lahore, and Islamabad have experienced remarkable growth in online
shopping due to increasing digital awareness, affordable internet services, and the expansion of e-commerce
platforms. Today, consumers have two primary options for online shopping: social media platforms such as
Instagram and Facebook Shops , and established online marketplaces such as Daraz. This research investigates how
consumers compare these two shopping methods. It examines the major factors influencing purchasing decisions,
including trust, product quality, pricing, payment methods, delivery services, customer support, return policies,
convenience , and online reviews. The study also evaluates how demographic factors such as age, education,
income, and digital literacy affect consumer preferences. The research is based on secondary data collected from
academic journals, industry reports, government publications, and reliable online sources. The findings suggest that
Instagram and Facebook Shops are preferred for personalized products, fashion items, and direct communication
