PUR 4404C MIDTERM QUESTIONS WITH VERIFIED
ANSWERS
Intercultural communication and international communication refer to the same thing -
Answers - False
World literacy rate among males is higher than among females. - Answers - True
Which of the following methods is characterized by the greatest control on a
researcher's part? - Answers - Experiments
5% is an acceptable probability of error in public relations research - Answers - True
The advantage of qualitative methods is that they add richness and context to the body
of knowledge. - Answers - True
The Grunig-Hunt (1984) evolutionary models of public relations development and
practice include - Answers - Public information model
Press agentry model
Two-way asymmetric model
Two-way symmetric model
Public relations researchers seldom employ surveys - Answers - False
Which of the following categories represent the body of literature on international public
relations, according to Freitag and Stokes? - Answers - "Think" pieces
Country studies
Theoretically based research
Case studies
Which of the following are examples of key players in the international public relations?
- Answers - Edelman
Human Rights Watch
Lady Gaga
U.S. Government
United Nations
Which of the following is defined as
"A strategic and dynamic process that cultivates shared understanding, relationships
and goodwill among organizations and a combination of their culturally heterogeneous
home, host and transnational stakeholders with the aim of achieving and maintaining a
consistent reputation and established legitimation"? - Answers - International Public
Relations
, Week 2 - Answers -
Open elections; multiple parties, predetermined terms of office; opposition parties have
a fair chance of winning power or participate in power sharing as members of coalition
government - Answers - Democracy
A single party controls key constituencies such as political institutions, the media, and
the electoral process to maintain the status quo - Answers - Restricted Democracy
A single political party establishes total control over the society, including intrusion to
private life - Answers - Totalitarian Regime
Freedom House Democracy Index classifies countries as - Answers - free, partly free,
not free
Single-person pictures are rare in collectivist cultures - Answers - True
Geert Hofstede's study identified value dimensions across which cultures vary. -
Answers - True
According to Hofstede, in which type of culture are overlapping social roles for the
sexes permitted? - Answers - Feminine
Power Distance explains the roles of males and females in buying and in family decision
making. - Answers - True
Indulgent cultures have: - Answers - a higher percentage of very happy people than
restrained cultures
Which of the following refers to gestures, body movements, facial expressions, and eye
contact? - Answers - kinesics
In cultures where Power Distance is high daughters advise mothers; in cultures where it
is low, mothers advise daughters. - Answers - False
The study of communication by eye contact is known as - Answers - occulesics
____ Focuses on the final results and outcomes of a public relations campaign. -
Answers - Evaluative research
______ is used for data gathering, typically at the initial stage of campaign development
- Answers - Formative research
Week 3 - Answers -
ANSWERS
Intercultural communication and international communication refer to the same thing -
Answers - False
World literacy rate among males is higher than among females. - Answers - True
Which of the following methods is characterized by the greatest control on a
researcher's part? - Answers - Experiments
5% is an acceptable probability of error in public relations research - Answers - True
The advantage of qualitative methods is that they add richness and context to the body
of knowledge. - Answers - True
The Grunig-Hunt (1984) evolutionary models of public relations development and
practice include - Answers - Public information model
Press agentry model
Two-way asymmetric model
Two-way symmetric model
Public relations researchers seldom employ surveys - Answers - False
Which of the following categories represent the body of literature on international public
relations, according to Freitag and Stokes? - Answers - "Think" pieces
Country studies
Theoretically based research
Case studies
Which of the following are examples of key players in the international public relations?
- Answers - Edelman
Human Rights Watch
Lady Gaga
U.S. Government
United Nations
Which of the following is defined as
"A strategic and dynamic process that cultivates shared understanding, relationships
and goodwill among organizations and a combination of their culturally heterogeneous
home, host and transnational stakeholders with the aim of achieving and maintaining a
consistent reputation and established legitimation"? - Answers - International Public
Relations
, Week 2 - Answers -
Open elections; multiple parties, predetermined terms of office; opposition parties have
a fair chance of winning power or participate in power sharing as members of coalition
government - Answers - Democracy
A single party controls key constituencies such as political institutions, the media, and
the electoral process to maintain the status quo - Answers - Restricted Democracy
A single political party establishes total control over the society, including intrusion to
private life - Answers - Totalitarian Regime
Freedom House Democracy Index classifies countries as - Answers - free, partly free,
not free
Single-person pictures are rare in collectivist cultures - Answers - True
Geert Hofstede's study identified value dimensions across which cultures vary. -
Answers - True
According to Hofstede, in which type of culture are overlapping social roles for the
sexes permitted? - Answers - Feminine
Power Distance explains the roles of males and females in buying and in family decision
making. - Answers - True
Indulgent cultures have: - Answers - a higher percentage of very happy people than
restrained cultures
Which of the following refers to gestures, body movements, facial expressions, and eye
contact? - Answers - kinesics
In cultures where Power Distance is high daughters advise mothers; in cultures where it
is low, mothers advise daughters. - Answers - False
The study of communication by eye contact is known as - Answers - occulesics
____ Focuses on the final results and outcomes of a public relations campaign. -
Answers - Evaluative research
______ is used for data gathering, typically at the initial stage of campaign development
- Answers - Formative research
Week 3 - Answers -
