BUAD 2200 EXAM 4 QUESTIONS WITH VERIFIED
ANSWERS
Max's boss has asked him to present a business report on "consumer shopping habits"
in three days. Due to the time constraint, his boss wants him to use secondary
research. In this situation, what should Max do? - Answers - Use data published in
business journals
Kaitlyn's research consists of six articles she found on the library database. What type
of research did she use? - Answers - secondary research
How can you make sure that your business report meets the needs of the target
audience? - Answers - Consider updating them about your progress in creating the
report and involving them in the process
Trish was hired by Findley Ice Cream Shoppes to assess whether the company should
air radio commercials in the local market. She is planning a study of the relationship
between local radio commercials and the sales of ice cream. What is the best way for
Trish to establish a research objective that will address this research problem? -
Answers - Determine how often radio commercials result in the purchase of ice cream
Which statement about leading questions is true? - Answers - In surveys, leading
questions produce unreliable and unusual information
A sales manager at Your Soles, a local show store, is developing a customer
questionnaire and only wants to include closed questions. Which of these questions can
she use? - Answers - On a scale of 1 to 5, how would you rate your level of satisfaction
with your most recent experience at Your Soles?
Which of these is least important when analyzing data related to a business problem? -
Answers - focusing on tangential issues
In order to be effective, a consumer survey should contain - Answers - an unambiguous
answer
The sales manager at a national magazine, wants to compare sales of the magazine's
spring issue on the West Coast to those in the Midwest and on the East Coast. This
comparison will best be illustrated through a - Answers - bar chart
Jerome, the owner of Simpli-City, wants to create a graphic that compared his store's
market share with those of the to competitors in the same city. His research findings
conclude that Simpli-City has the largest market share. In order to present this data
most effectively, Jerome should - Answers - highlight the key points using color or labels
, Which statement about charts is true? - Answers - Charts should not require much
mental effort for the reader
Generally, bar charts are best suited for - Answers - comparing amounts or quantities
Which chart type can be used to compare many types of data and is thus the most
versatile? - Answers - bar charts
Which formatting guideline increases the effectiveness of all types of charts? - Answers
- Use darker colors to represent the most important data series
A human resource director is looking for concise, easy to understand research on ways
to motivate employees at the workplace. Which research source is least likely to provide
the kinds of information the director needs? - Answers - scholarly articles
Nisha needs to gather information on the sales potential for a new women's chewable
vitamin and decides to purchase a report compiled by a research firm that is highly
respected for its understanding of women's health issues. In this case, she is primarily
evaluative data quality in terms of its - Answers - expertise
A graduate student primarily used research from printed texts he found at the library for
his report. What is a potential problem with this research? - Answers - reliability
Reports or guides that are issued by the government and organizations and that
generally describe research about solving a particular issue are - Answers - white
papers
Industry publications tend to be - Answers - expensive
Greta maintains an exhaustive database on her research sources and findings, which
she shares with decision makers at Devon Manufacturing when presenting a report on
the marketing approach for a new product. This practice will increase the _________ of
Greta's report. - Answers - credibility
A drawback of online databases is that they - Answers - take time to navigate
Which statement about online research is true? - Answers - Industry sites list a variety
of sources that may be more current than the information in business databases
Marcus, a sales analyst for Slimline Skateboards, is preparing a report for board
members on the company's market share for electric skateboards. Although Slimline
has retained its spot as the market leader, several competitors have captured a larger
share of the market in the past two years and appear likely to overtake Slimline within
the nest three years. How should Marcus present his findings to the board? - Answers -
Disclose the data fully to foster transparency in the organization
ANSWERS
Max's boss has asked him to present a business report on "consumer shopping habits"
in three days. Due to the time constraint, his boss wants him to use secondary
research. In this situation, what should Max do? - Answers - Use data published in
business journals
Kaitlyn's research consists of six articles she found on the library database. What type
of research did she use? - Answers - secondary research
How can you make sure that your business report meets the needs of the target
audience? - Answers - Consider updating them about your progress in creating the
report and involving them in the process
Trish was hired by Findley Ice Cream Shoppes to assess whether the company should
air radio commercials in the local market. She is planning a study of the relationship
between local radio commercials and the sales of ice cream. What is the best way for
Trish to establish a research objective that will address this research problem? -
Answers - Determine how often radio commercials result in the purchase of ice cream
Which statement about leading questions is true? - Answers - In surveys, leading
questions produce unreliable and unusual information
A sales manager at Your Soles, a local show store, is developing a customer
questionnaire and only wants to include closed questions. Which of these questions can
she use? - Answers - On a scale of 1 to 5, how would you rate your level of satisfaction
with your most recent experience at Your Soles?
Which of these is least important when analyzing data related to a business problem? -
Answers - focusing on tangential issues
In order to be effective, a consumer survey should contain - Answers - an unambiguous
answer
The sales manager at a national magazine, wants to compare sales of the magazine's
spring issue on the West Coast to those in the Midwest and on the East Coast. This
comparison will best be illustrated through a - Answers - bar chart
Jerome, the owner of Simpli-City, wants to create a graphic that compared his store's
market share with those of the to competitors in the same city. His research findings
conclude that Simpli-City has the largest market share. In order to present this data
most effectively, Jerome should - Answers - highlight the key points using color or labels
, Which statement about charts is true? - Answers - Charts should not require much
mental effort for the reader
Generally, bar charts are best suited for - Answers - comparing amounts or quantities
Which chart type can be used to compare many types of data and is thus the most
versatile? - Answers - bar charts
Which formatting guideline increases the effectiveness of all types of charts? - Answers
- Use darker colors to represent the most important data series
A human resource director is looking for concise, easy to understand research on ways
to motivate employees at the workplace. Which research source is least likely to provide
the kinds of information the director needs? - Answers - scholarly articles
Nisha needs to gather information on the sales potential for a new women's chewable
vitamin and decides to purchase a report compiled by a research firm that is highly
respected for its understanding of women's health issues. In this case, she is primarily
evaluative data quality in terms of its - Answers - expertise
A graduate student primarily used research from printed texts he found at the library for
his report. What is a potential problem with this research? - Answers - reliability
Reports or guides that are issued by the government and organizations and that
generally describe research about solving a particular issue are - Answers - white
papers
Industry publications tend to be - Answers - expensive
Greta maintains an exhaustive database on her research sources and findings, which
she shares with decision makers at Devon Manufacturing when presenting a report on
the marketing approach for a new product. This practice will increase the _________ of
Greta's report. - Answers - credibility
A drawback of online databases is that they - Answers - take time to navigate
Which statement about online research is true? - Answers - Industry sites list a variety
of sources that may be more current than the information in business databases
Marcus, a sales analyst for Slimline Skateboards, is preparing a report for board
members on the company's market share for electric skateboards. Although Slimline
has retained its spot as the market leader, several competitors have captured a larger
share of the market in the past two years and appear likely to overtake Slimline within
the nest three years. How should Marcus present his findings to the board? - Answers -
Disclose the data fully to foster transparency in the organization
